Posts tagged: Marketing Automation

censhare Community Days 2014

David Stabel
 Oct 9, 2014

On Oct. 3rd 2014 this years censhare Community Day was held in Munich, Germany. censhare AG (censhare) is a provider of software for digital publishing and marketing automation. The company invited its partners and industry analysts to share best practices and insights on its latest developments as well as trends in digital publishing and marketing. Several case studies showed how censhare helps marketers and enterprises with the challenges of managing content, associated workflows and distribution processes. In addition, censhare revealed the key highlights of its new software version that will be released in Oct. 2014: censhare 5.0.

Stefan Ruthner, EMEA sales manager at censhare, opening the censhare Community Days 2014

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How Social Networking and User Generated Content are changing Customer Communications

David Stabel
 May 26, 2014

On May 22nd, censhare AG, a software provider of business communications solutions for a variety of industries, organized its third Futureday conference (Futureday 2014) after two successful Futureday conferences in 2010 and 2012. More than 400 international experts, analysts, and entrepreneurs travelled to Munich, Germany, to discuss the role of technology on customer-centric corporate strategies and business models.

 

Dieter Reichert, CEO of censhare

The conference started off with several presentations showing how social networking and user generated content is changing today’s communications and is more and more influencing corporate strategies and business models. Following the presentations, a panel of experts discussed about customer engagements and marketing automation. Here is a brief summary of the observations made by Infotrends.

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Key Takeaways from the Henry Stewart DAM NY Conference

Other Posts
 May 19, 2014

Henry Stewart Events held its 11th annual Digital Asset Management (DAM) Global event in New York City from May 1 — 2. The theme of the conference was “The Art and Practice of Managing Digital Media”. Throughout the events, speakers, vendor representatives, and participants discussed best practices, change management, and experiences that brought them successes and failures. In addition, there was much discussion on which software solutions have helped to sustain users’ asset management efforts. Here are some key observations from our time there:

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Marketo IPO Filing: A Sign of Things to Come?

Other Posts
 Feb 28, 2013

On Tuesday, marketing automation technology provider Marketo formally began the process of making an initial public offering of its common stock by filing a confidential submission with the U.S. Securities and Exchange Commission for review. If the IPO moves forward, it will reveal insights about Marketo’s strategy and operations and could lead to a flurry of M&A and other IPO activity in this fast growing segment.

The San Mateo, CA-based company has raised over $100 million in venture capital funding since its launch in 2006 and has been an aggressive competitor in the crowded marketing technology landscape. Marketo CEO Phil Fernandez and his team have done a good serving both small-and-medium business (SMB) and enterprise customers by providing a scalable marketing platform with an intuitive interface and a strong network of partners and integrations. This strategy has grown the company to $32.9 million in revenue in 2011–or 3,545% growth in three years, according to its Inc. 500 listing. Read more »

New European SME Research Shows High Interest in Marketing Technology

Other Posts
 Feb 5, 2013

Small and Medium Enterprises (SME’s) are the backbone of the European economy. According to Eurostat, there are over 20 million firms (excluding financial firms) that constitute being an SME by having 250 or fewer employees, while the majority are micro enterprises with fewer than 9 employees. The sheer number of them alone presents a great opportunity to provide these businesses with tools and services to help them embrace the rapid changes in the communication world.

InfoTrends has recently completed its European research on marketing automation among Small & Medium Sized Enterprises (SMEs). The research, entitled Capturing the European SME Marketing Automation Opportunity, focused on the marketing and media needs of SME’s in five key European countries, and across 12 vertical markets. Some key highlights include: Read more »

How Big is the SMB Marketing Automation Opportunity?

Other Posts
 Sep 16, 2011

In the wide world of marketing solutions, marketing automation has significantly increased in popularity among marketing organizations over the past few years. While these solutions have largely been relegated to larger enterprise companies looking to streamline their marketing operations, more recently they have gained serious traction in SMBs (Small and Medium Businesses).

The continual move toward digital marketing to engage with online audiences is driving SMBs to seek solutions that provide the capability to more efficiently and effectively manage their marketing processes through these channels, all while maintaining consistency amongst the much needed print channels as well. Read more »

RR Donnelley Acquires Assets of Nimblefish Technologies

Other Posts
 Dec 15, 2010

According to a press release from yesterday, RR Donnelley acquired the assets of Nimblefish Technologies, a provider of marketing automation software and solutions. From the press release:

R. R. Donnelley & Sons Company announced today that it has acquired the assets of San Francisco-based Nimblefish Technologies, a provider of multi-channel marketing services to leading retail, technology, telecom, hospitality and other customers. Nimblefish’s innovative software services include integrating direct mail, email, web, PURL and variable video components into multi-touch, multi-channel customer prospecting and engagement programs.

“Nimblefish will increase the range of multi-channel solutions that we provide to our customers,” said Thomas J. Quinlan III, RR Donnelley’s President and Chief Executive Officer. “The addition of Nimblefish’s innovative products will enable our customers to draw on RR Donnelley for automated programs that touch customers and prospects with intelligent rules-based messaging that is responsive to their interests and actions. This will leverage our extensive digital platform which offers the ability to personalize communications in quantities from one to millions.”

As stated in the press release, RR Donnelley intends to leverage Nimblefish and its marketing automation technology to offer additional cross-media capabilities and services to its customers. This is an area that has been of increasing interest to print service providers of all sizes that are trying to offer more comprehensive multi-channel and digital marketing services. Read more »

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