Posts tagged: locr GMBH

Geomarketing in your Workflow: Linking Seller to Buyer

Pat McGrew
 Apr 13, 2017

When you look at the opportunities across the spectrum of marketing outlets the choices can be daunting. Which of the many channels should you use to communicate the value proposition of your product or service? There are hundreds of lines of blog content and millions of pages of guidance in books and magazine articles, and they all provide points to consider. What is missing in much of the guidance is a specific pointer to technologies that can help to change the marketing narrative.

One technology that is underused is geomarketing, the art and science of using location data in innovative ways. It can help to change the brand narrative by creating direct links between where the sellers of products and services can be found and the people who want to buy them. It can add valuable new revenue streams to the menu of services offered by marketing and print service providers. And while geomarketing techniques can work for any communication channel, marketing and  print service providers miss the opportunity to offer this valueable service.GeoServices - locr

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Gearing Up for Print ’13: Production Software Trends

Other Posts
 Sep 6, 2013

Each year in preparation for Graph Expo or PRINT(depending on the year), InfoTrends analysts scan various industry news feeds for the latest press releases and announcements distributed by vendors to spark interests and inform the media on the new and upcoming announcements that they will be demonstrating on the show floor, in Chicago.  In this blog we will be discussing the recent announcements that vendors have been distributing to the media that relate to introductions and advancements being made in the production workflow software space, gearing up for PRINT 13. Read more »

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