Posts tagged: keyword

Declining Popularity of QR Codes in Japan

Matt Swain
 Jul 22, 2011

When I was in Japan last year, it seemed to be relatively easy to encounter QR codes. My colleague, Jim Hamilton, posted a blog last week entitled “Tokyo 2011 Observations,” which included a discussion about a virtual disappearance of QR codes. Since I was in Tokyo this week, I decided to further investigate his observation. Here is what I found:

  • Upon arrival, I casually reviewed posters, banners, and other marketing material in the airport and I did not see any QR codes
  • There was a QR code on the Internet access instruction pamphlet in the seat pockets of the express train from the airport to Tokyo
  • There was a QR code on the outside of one of the city buses outside of Tokyo station, but not on any of the other 7-10 buses we walked past
  • One booklet on the brochure rack at our hotel had a QR code on the cover, with no other codes readily apparent inside of the other brochures
  • A temporary aquarium erected at the Sony Building in Tokyo had a prominently placed sign with QR codes linking to My Sony Club
  • Toyota Megaweb (their self-proclaimed car theme park) had a QR code on a poster at the entrance linking to their website
  • I did not see any menus at restaurants with QR codes on them, whereas last year these were easy to findÂ
  • Upon returning to the airport, I saw the pillars at the train station had the same wrap as last year with a large QR code linking to the train’s homepage

Altogether, I saw no more than 25 unique QR codes in three days when I was actively searching for them. In fact, marketers appeared to be leveraging the suggestion of mobile search to initiate their cross-media initiatives much more frequently. Read more »

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