Posts tagged: Jim Hamilton

Frankly Speaking: Drupa is All About Hope

Frank Romano
 May 11, 2012

Drupa is the largest print-related exhibition in the world. It is a cross between a world’s fair and the storming of the Bastille. It is the place where new printing technology is introduced. And much of that technology is years away.

The first thing that hits you is the sheer size of it all. It takes almost an hour to walk from one side of the messe (fairgrounds) to the other (well, at my age it does). There are the equivalent of 20 buildings filled with every kind of printing and related device on earth. And there were 170,000 people from all over the world by the mid-point of the show.

The day before the formal opening is when Heidelberg (HEI) has their traditional press conference. But they were usurped by Landa, a company that revealed a new nano graphic printing technology. In fact, HEI is partnering with Landa on a future printing device.

The Landa news became Read more »

The Top 10 drupa 2012 Exhibitors by Booth Size

Jim Hamilton
 Feb 29, 2012

One interesting aspect of a company’s market impact is how much it is willing to spend on trade shows. Booth size, while not an exact measure of spending, does provide insight into a company’s level of investment. InfoTrends has explored this topic on a number of different occasions, most recently in a blog on Graph Expo 2011 called “Tracking the Digital Market through Graph Expo Booth Space.” With drupa 2012 right around the corner I decided to conduct a similar exercise. Here’s how we came up with the rankings. We based these on the show floor map that is displayed on the drupa 2012 web site and confirmed them where possible by public statements or private confirmations with the vendors. Keep in mind that this is an InfoTrends calculation, not official numbers from the drupa 2012 organizers.

Read more »

Declining Popularity of QR Codes in Japan

Matt Swain
 Jul 22, 2011

When I was in Japan last year, it seemed to be relatively easy to encounter QR codes. My colleague, Jim Hamilton, posted a blog last week entitled “Tokyo 2011 Observations,” which included a discussion about a virtual disappearance of QR codes. Since I was in Tokyo this week, I decided to further investigate his observation. Here is what I found:

  • Upon arrival, I casually reviewed posters, banners, and other marketing material in the airport and I did not see any QR codes
  • There was a QR code on the Internet access instruction pamphlet in the seat pockets of the express train from the airport to Tokyo
  • There was a QR code on the outside of one of the city buses outside of Tokyo station, but not on any of the other 7-10 buses we walked past
  • One booklet on the brochure rack at our hotel had a QR code on the cover, with no other codes readily apparent inside of the other brochures
  • A temporary aquarium erected at the Sony Building in Tokyo had a prominently placed sign with QR codes linking to My Sony Club
  • Toyota Megaweb (their self-proclaimed car theme park) had a QR code on a poster at the entrance linking to their website
  • I did not see any menus at restaurants with QR codes on them, whereas last year these were easy to findÂ
  • Upon returning to the airport, I saw the pillars at the train station had the same wrap as last year with a large QR code linking to the train’s homepage

Altogether, I saw no more than 25 unique QR codes in three days when I was actively searching for them. In fact, marketers appeared to be leveraging the suggestion of mobile search to initiate their cross-media initiatives much more frequently. Read more »

How Will GPO Transition to the Future?

Jim Hamilton
 May 17, 2011

I was in Washington, DC last Wednesday to testify about the transition to digital in front of a Congressional subcommittee with oversight for the Government Printing Office (GPO). I was also able to sit in on a Congressional budget meeting in which William Boarman, the Public Printer of the United States (and head of GPO), discussed GPO’s 2012 budget. Both of these experiences provided a fascinating look into the way that Congress and GPO operate as well as the challenges they face. The combination of tight budgetary times and the perception that printing is expensive and outdated has prompted Congress to question GPO’s budget. The hearings come at a time when the House of Representatives has passed a bill sponsored by House Representative Allen West (Republican from Florida) to reduce Department of Defense printing and reproduction spending by 10% in fiscal 2012. The bill is currently in the Senate Armed Services Committee for study and consideration.

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