Posts tagged: JetPress 720

B2 digital: less hype – but a lot more placements

Ralf Schlozer
 Apr 11, 2017

Visiting drupa 2012 the new breed of B2-format digital presses for commercial printing seemed to outshine everything else. Despite all the ensuing hype, placements remained low and hopes for growth were dashed in the years that followed. At drupa 2016 B2 digital was already eclipsed in the headlines by other technologies, namely B1 digital, industry 4.0, and packaging/industrial print. It started to look like B2 digital would be a disappointment.

And so it comes as a bit of a surprise that B2 digital really delivered in 2016 – with a steep increase in placements, surpassing our forecast noticeably. According to our recently published 2013-2016 U.S. Production Printing Placements report, U.S. placements jumped from 25 units in 2015 to 80 in 2016. Western Europe did very well too as installations almost doubled according to our 2013-2016 W. European Production Printing Placements report. And all these numbers exclude packaging and label presses, which had a record year as well.

US & WE B2 placements

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What’s the Real Purpose of B2-format Digital?

Jim Hamilton
 May 10, 2012

A recurring theme at drupa 2012 is that many of the planned digital devices are intended as B2-format offset press replacements. This is puzzling positioning. Is there really a need for digital stand-ins for very efficient offset presses? The digital market, need I remind you, is built on values well beyond mere quick turnaround and cost-effective short runs. Production digital print is best leveraged when it facilitates full process automation, electronic collation, variable data, and the use of the digital printer as a virtual document archive. Designs that lack duplexing or use traditional offset feed and delivery systems miss out on some of the most basic digital print advantages.

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