Apr 11, 2017
Visiting drupa 2012 the new breed of B2-format digital presses for commercial printing seemed to outshine everything else. Despite all the ensuing hype, placements remained low and hopes for growth were dashed in the years that followed. At drupa 2016 B2 digital was already eclipsed in the headlines by other technologies, namely B1 digital, industry 4.0, and packaging/industrial print. It started to look like B2 digital would be a disappointment.
And so it comes as a bit of a surprise that B2 digital really delivered in 2016 – with a steep increase in placements, surpassing our forecast noticeably. According to our recently published 2013-2016 U.S. Production Printing Placements report, U.S. placements jumped from 25 units in 2015 to 80 in 2016. Western Europe did very well too as installations almost doubled according to our 2013-2016 W. European Production Printing Placements report. And all these numbers exclude packaging and label presses, which had a record year as well.