Jul 20, 2010
There were several interesting announcements in the publishing industry yesterday that have me thinking deeply about the future of print and digital content.
In the book industry, Amazon.com announced some startling figures related to its Kindle and e-book sales.
- Amazon.com is now selling more e-books than hardcover books. Over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. (The ratio is 100 to 180 over the last month!) These figures are across Amazon.com’s entire U.S. book business and include sales of hardcover books where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher.
- Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009. During this period Amazon lowered the price of the Kindle to $189 from $259 (27% reduction).
- The Association of American Publishers’ latest data reports that e-book sales grew 207% year-to-date through May. Kindle book sales through May exceeded that growth rate.