Posts tagged: IWCO

Print Samples Are Important

Jim Hamilton
 Jul 15, 2015

In a nutshell, here’s why I think print samples are important. As new printing systems enter the market you can assess their market readiness by the vendor’s ability to provide print samples. Early on in a product’s development, vendors are very cautious with print samples. They don’t hand them out freely, sometimes even showing them under glass or in sample books that are chained to display cases. Once a product gets close to release, the system vendors begin to hand out prepared print samples and they also offer to produce output from files provided by existing customers and sales prospects. This stage is symbolic because it signifies that the vendor believes that the product is ready for market.

To underscore my point I have recorded dozens of print sample videos for a broad range of production digital print products. A couple of my recently recorded print sample videos are Read more »

Making a Strong Case for Inkjet

Jim Hamilton
 Jul 1, 2015

Last week Canon Solutions America held a special inkjet event at one of its best customers, IWCO Direct in Chanhassen, Minnesota. IWCO Direct produces millions of letters a month as part of direct mail campaigns for many major brands. The variable component of these campaigns is printed and finished on a range of equipment including Canon Océ monochrome toner and color inkjet offerings. IWCO Direct is also active in Canon’s customer advisory councils and so they were a logical choice as the first site in the United States to have two of the latest inkjet products to come out of Canon: the cut-sheet Océ VarioPrint i300 and the continuous-feed Océ ImageStream 3500.

Both of these new products have strong potential, and Read more »

Thinking Ink: Canon Solutions America Celebrates its 2nd Anniversary

Jim Hamilton
 Feb 17, 2015

About a year after Canon Solutions America (CSA) announced that it was exploring the idea of forming a user group for its production print customers, it has announced a name for the group and the date of its first event. The group is called the thINK Customer Community and its inaugural event, the thINK Customer Conference, will take place September 8th to 10th in New York. The thINK Customer Conference will overlap with Canon’s Expo (the once every four year showcase of Canon technologies).

Though thINK is described as a “Community of Canon Solutions America Production Print Customers,” the focus is clearly on inkjet, Read more »

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