Posts tagged: Integrated Marketing Communications

How Social Networking and User Generated Content are changing Customer Communications

David Stabel
 May 26, 2014

On May 22nd, censhare AG, a software provider of business communications solutions for a variety of industries, organized its third Futureday conference (Futureday 2014) after two successful Futureday conferences in 2010 and 2012. More than 400 international experts, analysts, and entrepreneurs travelled to Munich, Germany, to discuss the role of technology on customer-centric corporate strategies and business models.

 

Dieter Reichert, CEO of censhare

The conference started off with several presentations showing how social networking and user generated content is changing today’s communications and is more and more influencing corporate strategies and business models. Following the presentations, a panel of experts discussed about customer engagements and marketing automation. Here is a brief summary of the observations made by Infotrends.

Read more »

Are You Relevant in the Publishing and Marketing Industry?

Jeff Hayes
 Jan 20, 2012

I attended the Jordan, Edmiston Group, Inc. (JEGI) Media & Technology Conference yesterday in New York City along with over 200 CEOs, CMOs and other executives from leading publishers, marketing service providers and technology vendors. For those who don’t know JEGI they are the leading independent investment bank focusing on media, information and marketing services sector. The program was outstanding covering critical issues including:

  • Getting Closer to the Consumer with Smarter Data
  • The Continuing Rise of Big Data
  • The Talent Imperative
  • The Media Equation: Paid + Owned + Earned

There were also presentations about the active M&A scene in the industry by JEGI, G.E. Capital and others. The main messages were deals are up and valuations are rising since lows back in 2009. The only grey cloud is the European sovereign debt situation which is mostly hampering large deals.

The highlight of the program were keynote presentations from:

  • Thomas Quinlan, CEO, R.R. Donnelley & Sons
  • David Williams, CEO, Merkle (largest customer relationship marketing agency in the U.S.)
  • George Colony, CEO, Forrester Research

Read more »

The Next Wave of Cross-Media Communications: A Perfect Storm

Other Posts
 Jul 6, 2010

The recent recession, technological advances, and the rapid cultural shift to real-time communications have created the perfect situation for change in marketing strategies, priorities, and services. Smartphones are enabling “always-on” consumers and knowledge workers to consume more electronic media and to proactively participate in social media with photos, videos, and real-time messaging. The wholesale shift in how consumers and knowledge workers communicate and respond to various offers has prompted marketers and advertisers to react by delivering more integrated campaigns across a variety of different media — including Web, mobile, social, and print channels.

Figure: U.S. Mobile Phone Penetration, 1981-2009

blog 1 image Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux