Posts tagged: In-Plants

In-Plants: All Jazzed Up!

Barb Pellow
 Jul 2, 2015

The 14th Edition of the Xerox Rochester International Jazz Festival (XRIJF) wrapped up on Saturday, June 27 after nine days of 320+ shows, including 90+ free concerts at 19 venues with 1,500+ artists. In addition to listening to some great music, the in-plant executives in attendance had the opportunity to attend a Xerox educational session where they could learn how to “Amp Up their In-Plant.”

The session opened with a keynote speech from Barb Pellow, Group Director at InfoTrends. She shared her perspective on what it will take to reinvent in-plant operations in today’s environment. Pellow stated, “Nearly every industry is undergoing a major transformation that is being driven by new and emerging technologies. None has been more heavily impacted than the printing industry, and this is only exacerbating the challenges that in-plant managers face today. The key is to disrupt the status quo long before there is a need to do so.” According to Pellow, successful in-plants must build a vision, retool their services, reinvent their customer bases, expand their sphere of influence, properly position their new offerings, invest in operational excellence, and instill a culture of innovation. Read more »

Sizing the European Printing Industry

Ralf Schlozer
 Jan 9, 2013

Understanding the number of establishments that produce print, at a for-cost or for-a-profit basis, is an important requirement for any print-related market sizing, planning, and forecasting exercise. There are some official statistical sources at least for Western Europe and parts of all printing establishments, however, with Europe being an aggregate of many countries, this does not make for an easy task.

Unfortunately timeliness and detail level and even statistical methodology differ from country to country. When comparing the number of enterprises, especially micro-organisations with no employees, this will distort the picture, as some countries count them, while others do not. Additionally, when statics do include the companies without employees, they artificially inflate the total number of companies without really adding to the total industry revenue. Other areas like copy services, packaging & label printing, direct mail services do not fall into the printing classification and are more difficult to size. There are other types of establishments like in-house sites, data centre printing and service bureaux, which are totally below the radar of official statistics.

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Tough economic time: why in-plants should invest now!

Other Posts
 Nov 4, 2011

In the last couple of months, the economic situation has been turbulent, to say the least. Fears of an economic downturn are growing, and if 2012 turns out to be a double-dip recession year, this will be a setback for the graphic arts industry, and particularly worrying for in-house print production facilities. Read more »

Cross-Media Marketing: The Evolution Takes Hold

Eve Padula
 Aug 2, 2011

The long-discussed move from offering only print to providing a host of media options backed by a solid marketing strategy is firmly taking hold in the market. This assertion is reflected in InfoTrends’ newly released study entitled The Evolution of the Cross-Media Marketing Services Provider. This research involved a survey of 285 print service providers (PSPs) and 63 in-plant organizations, and one-on-one interviews with close to 30 firms that have successfully made the cross-media transition. The goal of the study was to understand the current state of the transition, the benefits gained and challenges faced in making the move, best practices of early adopters, and organizational modifications required to succeed in offering cross-media marketing services.

The study revealed that successfully moving into cross-media marketing demands many levels of organizational change. Organizations must establish new marketing approaches, sales models, pricing strategies, and compensation practices for these new value-added capabilities. They need to determine the equipment and software investments that are required for delivering these services. They must also gain a solid understanding of the next phase in the cross-media and marketing services evolution. How will tomorrow’s market embrace print, online, social, mobile, and whatever media comes next?

One of the overarching trends of our research was that PSPs understand the value of offering cross-media marketing services, and they are moving in that direction. Meanwhile, the in-plant market is struggling. Close to 60% of PSPs reported offering cross-media services, compared to 38% of in-plant respondents. Furthermore, over 40% of in-plants had no plans to offer cross-media marketing services.

Figure 1: Do you offer cross-media marketing services?

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