Jun 11, 2015
I spoke recently at a user group meeting composed largely of commercial printers when the topic of the ‘Cloud’ came up. I was a bit surprised to hear a very high level of suspicion. I asked the audience: “Who is excited about the opportunities presented by the Cloud.” Two hands went up. “Who’s not?” About half the audience raised their hands. Multiple questions were put forward about data security, possible integration issues, and overall viability. The bad vibes were much stronger than I anticipated.
It continued. The ‘Cloud’ was dismissed as a marketing buzzword. “It’s just a question of where the server resides,” said one attendee. Others were very skeptical about turning over their production data or any client data to a third party. Some said that their agreements with clients would not allow it. Another attendee told a horror story of a cloud service that became unavailable for two days because of a snowstorm and power outage on the East Coast. There was also concern that integrations that their companies had built on top of workflow software could stop working if software revisions were made to the cloud offering. Loss of control, concerns about expense, and cloud-based licensing issues were also key themes. One attendee described the cloud today as a “royal cluster of inconsistent services.” Wow.