Posts tagged: IBM

Four Takeaways from Adobe’s “Summit” Digital Marketing Conference

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 Mar 14, 2013

Last week, I had the opportunity to attend Adobe Summit, the company’s flagship user conference for its digital marketing business unit. The Salt Lake City, Utah event attracted over 5,000 digital marketing professionals that use Adobe’s growing suite of marketing technologies. After $4 billion of investment between acquisitions and R&D over the past three years, Adobe used this year’s Summit to introduce the Marketing Cloud, five major solution areas–Social, Media Optimizer, Analytics, Target, Experience Manager–geared toward making marketers more data-driven, customer-centric, and digital.

After presenting 27 somewhat-integrated products at last year’s Summit, Adobe’s vision is coming into focus. It is clear that Adobe is aiming to be a strong competitor in the enterprise marketing technology space, especially as it relates to digital marketing. Here are four takeaways about Adobe’s direction, the marketing technology space, and the evolution of digital marketing derived from developments at its Summit conference.

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Marketo IPO Filing: A Sign of Things to Come?

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 Feb 28, 2013

On Tuesday, marketing automation technology provider Marketo formally began the process of making an initial public offering of its common stock by filing a confidential submission with the U.S. Securities and Exchange Commission for review. If the IPO moves forward, it will reveal insights about Marketo’s strategy and operations and could lead to a flurry of M&A and other IPO activity in this fast growing segment.

The San Mateo, CA-based company has raised over $100 million in venture capital funding since its launch in 2006 and has been an aggressive competitor in the crowded marketing technology landscape. Marketo CEO Phil Fernandez and his team have done a good serving both small-and-medium business (SMB) and enterprise customers by providing a scalable marketing platform with an intuitive interface and a strong network of partners and integrations. This strategy has grown the company to $32.9 million in revenue in 2011–or 3,545% growth in three years, according to its Inc. 500 listing. Read more »

The Answer is in the Data

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 Nov 2, 2011

The difficult economy is putting more pressure on marketers, challenging them to prove that the dollars they spend are delivering the best results possible. In this digital age where the volume of accessible data is increasing daily, marketers and advertisers are quickly becoming interested in the role data can play in developing marketing strategies and advertising campaigns that drive brand awareness and ultimately sales.

Even with abundant consumer and business data available today, the challenge that marketers face is to find high quality data and organize it in a way that logically drives and determines marketing actions. The old marketing paradigm was rooted in maximizing marketing spend by communicating with the largest audience at the lowest cost. Cheap e-mail blasts are the modern equivalent of this outdated strategy. The new marketing paradigm is one that leverages data to create highly targeted cross-media campaigns directed at a segmented audience with a specific message. Effectively segmenting these audiences and building marketing models that yield the strongest return on investment, however, is easier said than done. Read more »

InfoTrends ODT Week in Review – Week Ending September 2nd, 2011

Randall Dazo
 Sep 5, 2011


InfoTrends ODT Week in Review — Week Ending August 19,2011. This week’s stories include:

  • New Canon Europe Product Announcements
  • New Legal Solutions from Konica Minolta and Ricoh
  • New Epson Mobile Solutions
  • New IBM Solutions
  • Announcements from Apple

Update on the Océ Acquisition: Canon Now Owns 25% of Océ’s Ordinary Shares

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 Dec 2, 2009

On December 1st, Canon gave notice to the AMF (Dutch Authority Financial Markets) that it had acquired through market purchases a number of Ordinary Shares representing approximately 20.0% of Océ’s total issued share capital. Canon acquired these ordinary shares at an average price of €8.546, with €8.59 being the highest price paid. Canon reports that it has now acquired approximately 25.3% of Océ’s total Ordinary Shares.

A Dutch financial newspaper stated that it will be difficult for Canon to buy more of Océ’s shares, as this will increase the trading price and Canon cannot buy shares at a higher price than its public offer.

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Get on the DAM Boat!

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 Jun 3, 2009

Bryan Yeager and I spent Monday of this week at the Henry Stewart DAM Symposium in NYC. For those unfamiliar with the space, digital asset management (DAM) technologies are used to manage multimedia assets such as images, digital photos, audio, video, 3D renderings, and Flash-like animation. We’ll be posting video InfoCasts with vendors from the event this and next week as well as a more detailed analysis for clients.

Why should you care about DAM?

InfoTrends research in 2006 indicated that over 25% of ALL business content is in multimedia form, excluding presentation formats that often embed this media. Read more »

The end of a long week!

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 Jan 23, 2009

I believe a good blog is often focused on a single thought, well-developed and hyperlinked to the point of intrigue. The problem is that this was a busy week for content and document management vendors. Instead of dwelling on a single topic, I’d like to close out the week by providing my 2 cents on a few must-read headlines:

1. Interwoven to be acquired by Autonomy

My $0.02 – most analysts expected this acquisition, but I don’t think Autonomy was on anyone’s short-list — after all, their market capitalization was only 3x that of Interwoven’s. Although initial reports and briefings discussed synergies around Legal services and e-Discovery, the broader importance of pan-enterprise search (Autonomy’s IDOL) and some unique multimedia offerings (Autonomy’s Virage) could also play a role in Interwoven’s ECM portfolio. Competing vendors have already taken note of the opportunity in light of possible turmoil, with Web content management (WCM) vendor FatWire putting out an official response.

PS Earlier in the week, we also found out Autonomy had signed an OEM agreement with Xerox DocuShare to provide its IDOL enterprise search offering…

2. IBM released Q4  and full-year earnings

My $0.02 – IBM beat the street (again) and Wall Street rallied the stock more than 10% the next morning. The official slide deck, available here, is particularly interesting — take note of global revenue growth, especially in BRIC countries, as well as the product segmentation breakdown. Although branded software offerings (e.g. WebSphere, FileNet, et al) performed exceptionally well, things sounded a bit somber when we spoke with these groups over the course of the week — even Big Blue is not immune to market consolidation.

3. InfoTrends launches novel study on Microsoft SharePoint

My $0.02 – This one didn’t make the front page of NYTimes.com (much to my dismay!),  but the troubling economy means that we all need to re-evaluate the effects of SharePoint as a market disruptor, whether it represents a threat or an opportunity to our business. I’ve been fielding calls  for the past several weeks on connectors, strategies, and TCO — including with MarkLogic, who recently announced their SharePoint connector and Word toolkit — and I’m ready to be surprised by structured survey results and future interviews. If you’re thinking about SharePoint, talking about SharePoint, or just confused by SharePoint, drop me a line and let’s discuss!

Do you have a “green” logo?

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 Nov 17, 2008

I was watching football on NBC last night and noticed the green peacock at the bottom-left corner of the screen. Since we’ve had a few inquiries in the past few months on the ‘green’ topic, I thought I’d do a quick image search for other green corporate logos. I don’t know that all of these are intended to be “eco” logos,  of course… green might just be a soothing new color that McDonalds is trying out versus that aggressive red/yellow contrast of the past. In any case, the connection between ‘green’ and ‘nature’ (or money?) could still be the culprit for these experimentations…Do you have a logo to add?

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Watch out for a detailed analysis on ‘green’ in the next month… we’re going to talk about influencers, regulations, what others are doing, and what they could and should be doing.

Interwoven announces record Q3 (and other signs we’re not doomed)

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 Oct 23, 2008

Released about 40 minutes ago, Interwoven’s (IWOV) Q3 results are truly exceptional. Highlights include:

  • “Record top line and bottom line results, and this is our 20th consecutive quarter of year-over-year revenue growth.
  • Total revenues were a record $65.9 million, an increase of 19 percent over the third quarter of 2007.
  • Non-GAAP net income was a record $8.4 million, an increase of 15 percent from non-GAAP net income of $7.3 million in the third quarter of 2007.
  • License revenue growth was 14 percent, a clear sign we continue to take share from the competition.
  • Consulting, training, and software as a service revenues were $13.9 million, an increase of 37% over the third quarter of last year.”

Of course, the full release will require some vetting, and today’s conference call (5pm sharp!) should provide additional insight.

Not surprising to this analyst would be strong license growth around Interwoven’s Segmentation, Targeting, and Optimization Web Content Management (WCM) offerings, which have been [anecdotally] quite powerful and well-received. (For you “print” folks, the integrated offerings are similar to transpromo, custom communications… for the Web channel.) Read more »

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