Posts tagged: holiday cards

Another Look at Corporate Greeting Cards

Jim Hamilton
 Jan 24, 2012



Last year around this time I reviewed all of the corporate greeting cards I received over the holiday season. I’m at it again this year and cover such diverse topics as colored signatures; recycled paper, FSC, and other green initiatives; text & image personalization; QR codes; printing on the envelope; metallics & pearlescents; special effects like dimensional printing; and non-card items such as calendars, menus, photo books. I also rant about electronic greeting cards that come with insincere tag lines like: “In our appreciation for the environment, we chose to send you our holiday wishes electronically.” Baloney! Face it, you’re just lazy and trying to hide your cheapness in an eco-green candy coating. If you really care, send me a physical card next year. My address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA.

A Video Look at Corporate Greeting Cards

Jim Hamilton
 Jan 14, 2011

In this video I discuss the corporate holiday cards I received over the past month or so. Some of these cards were conventionally printed and some were digitally printed. The list of special effects include pop-up die-cuts, silver and gold metallic, embossing, and variable data tools such as personalized URLs, stamps, and QR codes. I also show two photo books that I received as gifts after attending industry analyst briefings.

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