Posts tagged: henry stewart

Digital Asset Management: What’s New and Coming Soon to DAM NY

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 Apr 23, 2014

Digital Asset Management (DAM) as we have come to know it over the years is the notion of managing and archive important and often valuable digital assets. However, as multi-media distribution continues to grow, so does the roll of DAM in all aspects of the workflow. DAM systems now have the ability to support projects from the very beginning and integrate easily into production and distribution, DAM in this capacity has become the rule not the exception.

DAM is also the driving force behind marketers, publishers, and enterprises delivering rich-media content across various channels, languages, and locations to customers. It sits at the core of many workflow processes within these organizations to ensure brand consistency and the proper use of assets. Even today, DAM continues to evolve to support the changing media landscape as determined by the demands of consumers. Here are some of the current trends that are changing DAM solutions and driving new opportunities for its use today:

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Digital Asset Management: What’s New and Coming Soon

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 Apr 24, 2012

What was once a solution designed to manage, organize, and archive valuable digital assets is playing an even more vital role in media management and workflows. Digital Asset Management (DAM) solutions are expanding to include a range of functionality that serves the changing needs of marketers, corporate brand owners, publishers, and the businesses that serve them, such as print and marketing service providers. Read more »

The Answer is in the Data

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 Nov 2, 2011

The difficult economy is putting more pressure on marketers, challenging them to prove that the dollars they spend are delivering the best results possible. In this digital age where the volume of accessible data is increasing daily, marketers and advertisers are quickly becoming interested in the role data can play in developing marketing strategies and advertising campaigns that drive brand awareness and ultimately sales.

Even with abundant consumer and business data available today, the challenge that marketers face is to find high quality data and organize it in a way that logically drives and determines marketing actions. The old marketing paradigm was rooted in maximizing marketing spend by communicating with the largest audience at the lowest cost. Cheap e-mail blasts are the modern equivalent of this outdated strategy. The new marketing paradigm is one that leverages data to create highly targeted cross-media campaigns directed at a segmented audience with a specific message. Effectively segmenting these audiences and building marketing models that yield the strongest return on investment, however, is easier said than done. Read more »

Digital Asset Management: Beyond The Repository

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 May 20, 2010

One area where InfoTrends has started looking at more over the past few years is the Digital Asset Management (DAM) software market, which comprises solutions designed to help organizations better-manage and more ably utilize digital media. More organizations are using digital media on a frequent basis, and even the large majority of physical media now originates with digital files. Being able to efficiently find the right asset for the right medium and application is becoming more critical, and many DAM vendors continue to enhance their products to meet ever-changing needs.

Additionally, DAM continues to be more tightly integrated with other software systems depending on the needs of an organization. In many places where DAM used to be its own entity or “silo” we see an increased value being put on its overall role, which subsequently leads to the need for integration. We’ve seen DAM integration with MIS and ERP systems to help gather specific job or product information related to digital assets; integration with third-party image and video processing and conversion systems to deliver required formats; and connectivity to popular image editing and layout applications to drive common asset use and brand integrity. Read more »

Get on the DAM Boat!

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 Jun 3, 2009

Bryan Yeager and I spent Monday of this week at the Henry Stewart DAM Symposium in NYC. For those unfamiliar with the space, digital asset management (DAM) technologies are used to manage multimedia assets such as images, digital photos, audio, video, 3D renderings, and Flash-like animation. We’ll be posting video InfoCasts with vendors from the event this and next week as well as a more detailed analysis for clients.

Why should you care about DAM?

InfoTrends research in 2006 indicated that over 25% of ALL business content is in multimedia form, excluding presentation formats that often embed this media. Read more »

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