This year the InfoTrends holiday card highlights Crossroads for Kids, a Boston-area charity that serves more than 1,000 young people annually with an immersive summer program. Many of those kids also participate in a comprehensive multi-year, year-round program of mentoring and enrichment designed to develop young leaders. InfoTrends has been contributing to Crossroads for Kids for a number of years, most recently through an office yard sale that we conducted in March.
The 2015 InfoTrends holiday card has two particularly interesting aspects. First, it makes use of a colorful and lively depiction of three snowmen, drawn by one of the young people who benefits from the programs provided by Crossroads for Kids. The second interesting aspect relates to the card’s production. A digital die-cut on the front of the card provides a peek into the stars and holiday message on the inside of the card. Printed at ANRO Communications in West Chester, Pennsylvania, the digital die-cut was facilitated using a Highcon Euclid. Many thanks to ANRO and Highcon for their support of this year’s card!
The 2013 and 2014 InfoTrends holiday greeting cards also have interesting backstories. Read more »
Last year around this time I reviewed all of the corporate greeting cards I received over the holiday season. I’m at it again this year and cover such diverse topics as colored signatures; recycled paper, FSC, and other green initiatives; text & image personalization; QR codes; printing on the envelope; metallics & pearlescents; special effects like dimensional printing; and non-card items such as calendars, menus, photo books. I also rant about electronic greeting cards that come with insincere tag lines like: “In our appreciation for the environment, we chose to send you our holiday wishes electronically.” Baloney! Face it, you’re just lazy and trying to hide your cheapness in an eco-green candy coating. If you really care, send me a physical card next year. My address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA.
In this video I discuss the corporate holiday cards I received over the past month or so. Some of these cards were conventionally printed and some were digitally printed. The list of special effects include pop-up die-cuts, silver and gold metallic, embossing, and variable data tools such as personalized URLs, stamps, and QR codes. I also show two photo books that I received as gifts after attending industry analyst briefings.