Posts tagged: greeting card

A Review of 2016 Corporate Greeting Cards

Jim Hamilton
 Jan 22, 2017

This is the seventh time that I have recorded a video blog review of all the corporate greeting cards I received during the holiday season. This year I highlight cards I received from three different types of providers: technology/systems, support services, and printing/marketing. In this video you’ll see premium substrates, dye cuts and folds to create structural pieces, dimensional effects and foils, as well as eye-catching design and innovative personalization techniques.

If you have an interesting greeting card you’d like to send me, my address is Jim Hamilton, Keypoint Intelligence/InfoTrends, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA

If you would like to see the previous videos, here are the links:

 

A Review of 2015 Corporate Greeting Cards

Jim Hamilton
 Jan 19, 2016

This is the sixth year that I have done a video blog review of all the corporate greeting cards I received during the holiday season. This year’s collection was a particularly good one, and at the end of the video I highlight five examples that I think are outstanding.

If you have an interesting greeting card you’d like to send me, my address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA

If you would like to see the previous videos, here are the links:

 

Print Samples Are Important

Jim Hamilton
 Jul 15, 2015

In a nutshell, here’s why I think print samples are important. As new printing systems enter the market you can assess their market readiness by the vendor’s ability to provide print samples. Early on in a product’s development, vendors are very cautious with print samples. They don’t hand them out freely, sometimes even showing them under glass or in sample books that are chained to display cases. Once a product gets close to release, the system vendors begin to hand out prepared print samples and they also offer to produce output from files provided by existing customers and sales prospects. This stage is symbolic because it signifies that the vendor believes that the product is ready for market.

To underscore my point I have recorded dozens of print sample videos for a broad range of production digital print products. A couple of my recently recorded print sample videos are Read more »

A Review of 2014 Corporate Greeting Cards

Jim Hamilton
 Jan 9, 2015

This is the fifth year that I have done a video blog review of all the corporate greeting cards I received during the holiday season. This year’s collection includes InfoTrends’ own corporate greeting card, which was designed by the winner of the 2014 EDSF Charlie Corr Memorial Scholarship, Jessica Baratta. Jessica is a graduate student at the Emily Carr University of Art & Design in Vancouver. We were also very fortunate to have Mohawk provide the paper for the card, which has a rich beautiful feel because of the Mohawk Superfine Eggshell 120 cover that it’s printed on.

If you have an interesting greeting card you’d like to send me, my address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA

If you would like to see the previous videos, here are the links:

 

A Review of 2013 Corporate Greeting Cards

Jim Hamilton
 Jan 22, 2014

This is the fourth year that I’ve done a video blog review of all the corporate greeting cards I received during the holiday season. This year’s collection includes InfoTrends’ own corporate greeting card, which was printed this year at the Museum of Printing in North Andover, Massachusetts.

If you have an interesting greeting card you’d like to send me, my address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA

If you’d like to see the previous videos, here are the links:

See the link below for my 2013 rant on one of the most insincere holiday e-cards I’ve ever received: How Much Is ‘Free’ Worth?

Give a Brit a Greeting Card

Other Posts
 Mar 1, 2013

Giving greeting cards is very much part of the British culture. A recent study by Ofcom found that UK consumers send more greeting cards than any other surveyed country;  France, Germany, Italy, USA, Japan, Australia, Spain, and China.

Greeting cards remain an important part of the UK social culture, and UK consumers are sending more than ever before. One of the key factors driving this growth is the increased demand seen in online print and the growing popularity for personalised photo cards.

Read more »

A Review of 2012 Corporate Greeting Cards

Jim Hamilton
 Jan 7, 2013

This is the third year that I’ve done a review of all the corporate greeting cards I received during the holiday season. This year’s collection is an interesting mix of traditional metallics and embossing, innovative digital printing techniques, and unique substrates.

If you have an interesting greeting card you’d like to send me, my address is Jim Hamilton, 97 Libbey Industrial Parkway, Suite 300, Weymouth, Massachusetts 02189, USA

If you’d like to see the previous videos, here are the links:

See this link for my rant on one of the most insincere holiday e-cards I’ve ever received.

How Much Is “Free” Worth? $19.99

Jim Hamilton
 

The e-card below (sender’s name obscured to protect the guilty party) got me thinking about what people are willing to part with in exchange for their private information, their buying intent, or an advertisement on a message sent to a friend.

 

I have a problem with e-cards in general, but adding an advertisement to a personal message couldn’t be more impersonal. I mean, just look at it. I like Snorg Tees, but come on, who wants their holiday greeting to come with an advertisement?

Read more »

Bad News for Independent Book Stores

Jim Hamilton
 Jan 2, 2011

In December the Minneapolis Star Tribune published an article called “Local bookstores fall to ‘e-book revolution’” about how the combined impact of the economy and the Internet had resulted in the recent closing of four independent book stores in Minnesota. Probably the most depressing aspect in an overall depressing story was the following quote from a representative from one of the bookstores who said, “We’re really now a showroom for books.” What she means is that after browsing in the store, most people then either go home and buy the book on-line or avoid the print version of the book entirely and purchase the e-book. Read more »

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