Sep 16, 2016
Excerpt from Digital Imaging Reporter’s State of the Industry 2016
Today’s imaging environment is no longer “one size fits all.” Marketing messages, products and services need to be developed with specific audiences in mind. Two recent InfoTrends studies, which focus on interchangeable-lens cameras and millennials, reveal that generational differences have a significant influence on photographic behaviors. Read more »
Sep 16, 2015
Excerpt from Digital Imaging Reporter’s State of the Industry 2015
There has never been a higher level of interest in photos, photography and imaging. InfoTrends predicts that almost 200 billion photos will be captured by cameras, phones and tablets in the U.S. in 2016.
Our research has consistently shown that age has a dramatic impact on consumers’ usage, attitudes and purchasing habits. We believe that baby boomers provide insight into the market of the past, generation Xers shed light on today’s market, and millennials give us an idea of where the market is heading in the coming years.
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Aug 31, 2015
Generations have a significant influence on consumers’ digital and mobile photography habits. According to InfoTrends’ lasted report, Digital and Mobile Photography in 2015: Millennials vs. Gen X and Boomers, older Millennials, age 23-34 years old, are the most photo-active group when it comes to use of a digital camera and the number of photos taken. On the other hand, young Millennials, age 15-22 years old, are most likely to use a smartphone as their primary camera and capture the most photos on their phones.
When it comes to sharing mobile photos on social networks, there are some dramatic differences between generations. Facebook was used by almost everyone who posted digital camera photos to a social network, but its usage was not as high among mobile photographers. This may be because of the variety of other apps that are available to share photos from mobile phones. Some, like Instagram and Snapchat, are designed as mobile-only platforms.
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