Posts tagged: gamification

Monetizing Content in a Digital World

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 May 4, 2012

With a plethora of content sources and expanding number of media channels to choose from, consumers have their pick of where and how to get their information. While print is generally expected to come at a cost, the Internet has opened up the number of digital sources for information, often at no cost and varying quality, competing with traditional media brands and their content.  The increase in number of sources also drives an increase in competition for ad-sponsorship, leading to a recent rise in  paywall or digital subscription models. As a result, advertisers, publishers, media brand owners, and content creators of all sizes are looking beyond their traditional business models to find new ways to monetize their content. Read more »

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