Posts tagged: Forecast

Pulling Out of the Crisis: High-End Production Placements Drive Future Digital Printing Volumes

Ralf Schlozer
 Apr 8, 2011

Each year at the end of March, InfoTrends publishes its production digital printing hardware placement and market share numbers for the previous year. It always takes a while to gather data from all the vendors involved; structure, verify, and input the data into our database; and create pivot tables so that the data can be easily viewed and segmented. Even for us analysts who are involved in the market pretty much every day of the year, it is exciting to see the final results. We also collect data on a quarterly basis, but in the same way that the show isn’t over until the fat lady sings, the year isn’t over until quarter four placements arrive. Even after the placement numbers come in, it’s a lot of work to ensure that every placement is correctly accounted for in the end.

After a dismal year for digital production printing system sales in 2009, 2010 proved to be better than expected. Particularly after a weak start in 2010, many expected the crisis to linger a bit longer. Negative news about the economy, like troubles with the Euro and a rising U.S, deficit, seemed to confirm that view. The demand for print usually trails the economic cycle to some extent, and print service providers tend to invest only after the outlook has brightened. In 2010, however, at least some print service providers were more proactive and invested in new opportunities. Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux