Nov 13, 2015
On November 8, more than 1 million New York Times newspaper subscribers received an interesting gift with their Sunday paper – a Google Cardboard viewer. Google Cardboard is a simple device, made up of corrugated cardboard and a pair of plastic lenses, which turns any Apple or Android smartphone into a virtual reality (VR) viewing system.
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Aug 31, 2015
Generations have a significant influence on consumers’ digital and mobile photography habits. According to InfoTrends’ lasted report, Digital and Mobile Photography in 2015: Millennials vs. Gen X and Boomers, older Millennials, age 23-34 years old, are the most photo-active group when it comes to use of a digital camera and the number of photos taken. On the other hand, young Millennials, age 15-22 years old, are most likely to use a smartphone as their primary camera and capture the most photos on their phones.
When it comes to sharing mobile photos on social networks, there are some dramatic differences between generations. Facebook was used by almost everyone who posted digital camera photos to a social network, but its usage was not as high among mobile photographers. This may be because of the variety of other apps that are available to share photos from mobile phones. Some, like Instagram and Snapchat, are designed as mobile-only platforms.
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Mar 30, 2015
Last week, Re/code published an article which reported that Google is working on a project called Pony Express to help customers receive and pay their bills within their Gmail accounts. Google declined to comment.
In our 2011 study entitled The Emergence of Digital Mailbox Services, we explored the possibility of a leading consumer technology service vendor entering—and disrupting—this market. Here’s an excerpt from that study: Read more »
Mar 6, 2014
When Google introduced its Chromecast streaming media player in the summer of 2013, it was unique in its simplicity: no user interface and no built-in apps. Read more »
Nov 21, 2013
I didn’t expect to learn how to become a futurist at AdTech New York (November 6-7, Javits Center, New York City), but it’s one of the many lessons I learned from a day on the show floor and at the conference.
How to Become a Futurist — Sheryl Connelly, a futurist at Ford, gave the Thursday morning keynote and it was a sobering ten point summary of the challenges facing the world. Here are those challenges in short form Read more »
Nov 13, 2013
As more people share their photos online, fewer people opt to print their photos. Social networking sites have become the destination for many of our photos. But can social media really be to blame for the declining print market? It might be fair to say that the photo print market was in trouble the moment photography went digital. For some years consumers persisted with printing habits adopted from the analogue era. However it seems inevitable that digital would eventually get the best of prints.
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Nov 8, 2013
It’s been a rough week for startups in the photo aggregation space. On Tuesday, November 5, Everpix notified users that it was shutting down. Today, November 8, Linea made a similar announcement. While there may be a silver lining for Linea (the shutdown letter to users says that its “core technology will be deployed in a new platform in the future”), there was no such optimism coming from Everpix. Its demise is well documented in this article on The Verge.
This news comes in the wake of Shutterfly’s recent beta launch of ThisLife, its new “Enhanced Cloud Service” for gathering and organizing photo and video content from multiple sources. Read more »
May 22, 2013
This month consumers in Europe are beginning to see Coca Cola bottles on retail shelves labeled in a new way. Each bottle has the brand’s familiar swoosh graphic and red and white colors, but with iconic brand name reduced or cut out entirely. Instead, the words “Coca Cola” on the bottle have been mostly replaced by one of 150 most popularÂ firstÂ namesÂ in the country where the drink is sold. HP Indigo WS6600s are printing all the names, essentially a giant exercise in versioning–overÂ 800 millionÂ labels will be used between now and the end of Q3. Special kiosks will be on tour in the region so consumers can personalize their own Coca-Cola bottles. Coca Cola is also enlisting social media, first by encouraging Facebook users to create aÂ virtual personalized Coke can to share with someone, and then look for their own names on bottles in stores. The deal is historic, not just because it’s for Coca Cola, but because it likely is, in effect, the biggest color digital label print job ever.
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Jan 7, 2013
The e-card below (sender’s name obscured to protect the guilty party) got me thinking about what people are willing to part with in exchange for their private information, their buying intent, or an advertisement on a message sent to a friend.
I have a problem with e-cards in general, but adding an advertisement to a personal message couldn’t be more impersonal. I mean, just look at it. I like Snorg Tees, but come on, who wants their holiday greeting to come with an advertisement?
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Dec 12, 2012
A major theme for 2013Â is “Change is coming.” This was discussed at InfoTrends’ Digital Imaging Conference in Tokyo Japan on December 5th. The challenge posed to conference attendees and the imaging industry was “Are you prepared?”
A new era in imaging is emerging. As a result, InfoTrends expects that there will be tremendous changes in the coming years in how consumers interact with and use their photos and videos. These changes will affect all aspects of the market, including products, consumer behaviors, services, and the vendors.
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