Mar 6, 2014
I didn’t expect to learn how to become a futurist at AdTech New York (November 6-7, Javits Center, New York City), but it’s one of the many lessons I learned from a day on the show floor and at the conference.
How to Become a Futurist – Sheryl Connelly, a futurist at Ford, gave the Thursday morning keynote and it was a sobering ten point summary of the challenges facing the world. Here are those challenges in short form Read more »
As more people share their photos online, fewer people opt to print their photos. Social networking sites have become the destination for many of our photos. But can social media really be to blame for the declining print market? It might be fair to say that the photo print market was in trouble the moment photography went digital. For some years consumers persisted with printing habits adopted from the analogue era. However it seems inevitable that digital would eventually get the best of prints.
It’s been a rough week for startups in the photo aggregation space. On Tuesday, November 5, Everpix notified users that it was shutting down. Today, November 8, Linea made a similar announcement. While there may be a silver lining for Linea (the shutdown letter to users says that its “core technology will be deployed in a new platform in the future”), there was no such optimism coming from Everpix. Its demise is well documented in this article on The Verge.
This month consumers in Europe are beginning to see Coca Cola bottles on retail shelves labeled in a new way. Each bottle has the brand’s familiar swoosh graphic and red and white colors, but with iconic brand name reduced or cut out entirely. Instead, the words “Coca Cola” on the bottle have been mostly replaced by one of 150 most popular first names in the country where the drink is sold. HP Indigo WS6600s are printing all the names, essentially a giant exercise in versioning—over 800 million labels will be used between now and the end of Q3. Special kiosks will be on tour in the region so consumers can personalize their own Coca-Cola bottles. Coca Cola is also enlisting social media, first by encouraging Facebook users to create a virtual personalized Coke can to share with someone, and then look for their own names on bottles in stores. The deal is historic, not just because it’s for Coca Cola, but because it likely is, in effect, the biggest color digital label print job ever.
The e-card below (sender’s name obscured to protect the guilty party) got me thinking about what people are willing to part with in exchange for their private information, their buying intent, or an advertisement on a message sent to a friend.
I have a problem with e-cards in general, but adding an advertisement to a personal message couldn’t be more impersonal. I mean, just look at it. I like Snorg Tees, but come on, who wants their holiday greeting to come with an advertisement?
A major theme for 2013 is “Change is coming.” This was discussed at InfoTrends’ Digital Imaging Conference in Tokyo Japan on December 5th. The challenge posed to conference attendees and the imaging industry was “Are you prepared?”
A new era in imaging is emerging. As a result, InfoTrends expects that there will be tremendous changes in the coming years in how consumers interact with and use their photos and videos. These changes will affect all aspects of the market, including products, consumer behaviors, services, and the vendors.
In April of this year, InfoTrends surveyed more than 1,300 U.S. adult consumers about their use of smartphones, tablets, and Internet-connected television. We found that about 31% of them were using a tablet – more than double the percentage from a similar survey just ten months earlier. We expect the growth of tablets to continue for quite some time, fueled in part by the flood of lower-cost devices recently announced (and rumored to be announced) before the holiday season. In fact, nearly 36% of those not already using a tablet indicated that they thought they would purchase one in less than a year. Read more »
It’s hard to recall a week with so much interesting news in the photo industry since the glory days of PMA trade shows. With Photokina less than a month away, the eight days from Wednesday, August 22, to Wednesday, August 29 saw a number of significant announcements hit the wires. Here are the highlights… Read more »
Smart, meet camera. Camera, meet…Android, apps, connectivity, Facebook, GPS, Instagram-like in-camera editing…also known as The Future. The new Nikon Coolpix S800c says to the smartphone “Anything your camera can do, mine can do better.”
The Coolpix S800c is Nikon’s first “Smart Camera” to combine its camera imaging expertise with Android 2.3 (Gingerbread), Google’s mobile platform. This is not the first smart camera to be announced this year. At the International Consumer Electronics Show (CES) in January, Polaroid announced the SC1630 smart camera, a 16 MP Android-based camera. However, the camera has not launched yet, and it is questionable whether it will ever make it to market.