May 22, 2013
This month consumers in Europe are beginning to see Coca Cola bottles on retail shelves labeled in a new way. Each bottle has the brand’s familiar swoosh graphic and red and white colors, but with iconic brand name reduced or cut out entirely. Instead, the words “Coca Cola” on the bottle have been mostly replaced by one of 150 most popular first names in the country where the drink is sold. HP Indigo WS6600s are printing all the names, essentially a giant exercise in versioning—over 1 billion labels will be used between now and the end of Q3. Special kiosks will be on tour in the region so consumers can personalize their own Coca-Cola bottles. Coca Cola is also enlisting social media, first by encouraging Facebook users to create a virtual personalized Coke can to share with someone, and then look for their own names on bottles in stores. The deal is historic, not just because it’s for Coca Cola, but because it likely is, in effect, the biggest color digital label print job ever.
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Jan 7, 2013
The e-card below (sender’s name obscured to protect the guilty party) got me thinking about what people are willing to part with in exchange for their private information, their buying intent, or an advertisement on a message sent to a friend.
I have a problem with e-cards in general, but adding an advertisement to a personal message couldn’t be more impersonal. I mean, just look at it. I like Snorg Tees, but come on, who wants their holiday greeting to come with an advertisement?
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Dec 12, 2012
A major theme for 2013 is “Change is coming.” This was discussed at InfoTrends’ Digital Imaging Conference in Tokyo Japan on December 5th. The challenge posed to conference attendees and the imaging industry was “Are you prepared?”
A new era in imaging is emerging. As a result, InfoTrends expects that there will be tremendous changes in the coming years in how consumers interact with and use their photos and videos. These changes will affect all aspects of the market, including products, consumer behaviors, services, and the vendors.
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Oct 16, 2012
In April of this year, InfoTrends surveyed more than 1,300 U.S. adult consumers about their use of smartphones, tablets, and Internet-connected television. We found that about 31% of them were using a tablet – more than double the percentage from a similar survey just ten months earlier. We expect the growth of tablets to continue for quite some time, fueled in part by the flood of lower-cost devices recently announced (and rumored to be announced) before the holiday season. In fact, nearly 36% of those not already using a tablet indicated that they thought they would purchase one in less than a year. Read more »
Aug 24, 2012
Nikon COOLPIX S800c
Smart, meet camera. Camera, meet…Android, apps, connectivity, Facebook, GPS, Instagram-like in-camera editing…also known as The Future. The new Nikon Coolpix S800c says to the smartphone “Anything your camera can do, mine can do better.”
What is it?
The Coolpix S800c is Nikon’s first “Smart Camera” to combine its camera imaging expertise with Android 2.3 (Gingerbread), Google’s mobile platform. This is not the first smart camera to be announced this year. At the International Consumer Electronics Show (CES) in January, Polaroid announced the SC1630 smart camera, a 16 MP Android-based camera. However, the camera has not launched yet, and it is questionable whether it will ever make it to market.
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May 25, 2012
Yesterday, seemingly without warning, Facebook launched an iPhone app called Camera. With it, users can take pictures, apply editing filters, share them with other users, and “like” and comment on others’ pictures. If you’re thinking that this sounds a lot like Instagram, you’re right. If you’re thinking that Facebook has re-branded and re-released Instagram just six weeks after announcing its agreement to acquire the company for a cool $1 billion, you’re wrong. That deal hasn’t even closed yet, and Facebook Camera was reportedly in development before that news broke in early April.
At first glance, the two apps appear to be very similar, but there are some significant differences. Read more »
May 1, 2012
The digital camera market is fast approaching a new milestone. According to InfoTrends’ estimates, the one-billionth digital camera will be produced this month. That is a lot of cameras produced since the first consumer models launched in the 1990’s. Congratulations!
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Apr 10, 2012
Facebook will be making the largest acquisition in its history when it acquires the incredibly popular Instagram photo app, a deal which was announced on Monday and should be completed in this quarter. Facebook has agreed to pay approximately $1 billion in cash and stock for Instagram, which has gained around 30 million users since it launched in January 2011. Instagram doesn’t have any significant sources of revenue, but reportedly closed a deal for $50 million in funding just last week (at a $500 million valuation – hello instant payoff!). Facebook will also acquire Instagram’s entire team of employees in the deal, which only consists of around a dozen people in the San Francisco area. Read more »
Mar 1, 2012
A couple items caught my eye this morning as I read the Boston Globe … on my iPad. I still subscribe to the paper edition of the Globe. I have enjoyed reading it over breakfast ever since I was a paper delivery boy back in the 1970′s. But it was raining quite hard this morning and I was running a few minutes late, so instead of going down to get the paper I pulled out my iPad and perused a variety of sites.
At the site The Atlantic was a blog titled “The Collapse of Print Advertising in 1 Graph“. After looking at the chart my reaction was - Holy Schlitz!
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