Posts tagged: ESKOWorld

Why Was ESKOWorld 2017 Worth My Time?

Pat McGrew
 May 25, 2017

Pat McGrew
Director, Production Workflow Services
Keypoint Intelligence

Most vendors have learned the value of user group meetings. They bring together their customers and their product teams, open the door to learn more about customer requirements, and build a sense of community that leads to customer loyalty. The team behind ESKOWorld, the North American user conference for users of ESKO (www.esko.com) packaging, printing and finishing solutions, accepted their mission and, with the help of their customer advisory council, created a well thought out agenda that addressed the needs of over 500 users and 100 brand owners and agencies.

One of the harder things to do at these conferences is to provide guidance on the product roadmaps. A company like Esko is managing more than a dozen products, each with enthusiastic customers looking for guidance, and a passionate product team wanting to share. At ESKOWorld the solution to sharing the roadmaps for the large product set came in two shots: an innovative set of short presentations by the product managers during the opening and dedicated roadmap sessions. For customers not familiar with the range of offerings, that overview from the product managers was an excellent way to bring everyone up to speed. Whether it was a 20year-old product like ArtiosCAD or a newer set of products like Studio or Keyshot, everyone gave you a reason to want to learn more. How can you resist wanting to know more about Studio, a product that allows you to see things that do not currently exist and to create variations before deciding on the final execution? Even the Automation Engine has had a makeover with a new browser-based user interface.

Another hard thing to program is the keynote, but this was not an issue. Dr. Alan Beaulieu of ITR Economics brought one of the best overviews of the economics of the market we live in, with a good dose of which things to pay attention to and why. One of his more interesting points was that organizations must drive efficiencies to grow –a key element of the workflow story – but also that marketing is an essential element due to the competition.

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