Pitney Bowes: “The Craftsmen of Commerce”
Jan 19, 2016
For the first time in more than 20 years, Pitney Bowes has launched a large-scale $20 million integrated advertising initiative.
The company secured prime advertising time this past weekend for a special airing of their 60-second commercial ahead of the AFC Divisional Playoff game, where the New England Patriots hosted the Kansas City Chiefs.
The 60-second commercial (entitled “The Story of Commerce”) leads out with dramatic imagery flashing by and a voiceover stating: Read more »
Tags: Abby Kohnstamm, ad campaign, Bob Guidotti, Borderfree, Enroute Systems, Global Ecommerce, Lila Snyder, Marc Lautenbach, Mark Shearer, Mark Wright, PBI, Pitney Bowes, The Craftsmen of Commerce
Customer Communications Management, Customer Engagement Technology, Production | 
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