Posts tagged: Eloqua

Marketo IPO Filing: A Sign of Things to Come?

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 Feb 28, 2013

On Tuesday, marketing automation technology provider Marketo formally began the process of making an initial public offering of its common stock by filing a confidential submission with the U.S. Securities and Exchange Commission for review. If the IPO moves forward, it will reveal insights about Marketo’s strategy and operations and could lead to a flurry of M&A and other IPO activity in this fast growing segment.

The San Mateo, CA-based company has raised over $100 million in venture capital funding since its launch in 2006 and has been an aggressive competitor in the crowded marketing technology landscape. Marketo CEO Phil Fernandez and his team have done a good serving both small-and-medium business (SMB) and enterprise customers by providing a scalable marketing platform with an intuitive interface and a strong network of partners and integrations. This strategy has grown the company to $32.9 million in revenue in 2011–or 3,545% growth in three years, according to its Inc. 500 listing. Read more »

How Big is the SMB Marketing Automation Opportunity?

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 Sep 16, 2011

In the wide world of marketing solutions, marketing automation has significantly increased in popularity among marketing organizations over the past few years. While these solutions have largely been relegated to larger enterprise companies looking to streamline their marketing operations, more recently they have gained serious traction in SMBs (Small and Medium Businesses).

The continual move toward digital marketing to engage with online audiences is driving SMBs to seek solutions that provide the capability to more efficiently and effectively manage their marketing processes through these channels, all while maintaining consistency amongst the much needed print channels as well. Read more »

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