May 27, 2016
drupa is the largest printing equipment and supplies manufacturer exhibition in the world. This year’s event will feature over 1,800 exhibitors and a projected 300,000 visitors (40%+ German, 8% Indian, 7% Belgian, 7% French, 6% Dutch, 5% British, and <5% North American), all in the span of 11 days (May 31 – June 10, 2016). Our industry has changed dramatically since The Great Recession, but marketers and business executives continue to watch their pennies and scrutinize every decision while exploring new and different ways to do business in today’s economy. As drupa looms, business owners, decision-makers, and participants alike may question the value of exhibiting at and attending trade events when information is so readily available on personal computers and mobile devices.
Why Exhibit at drupa?
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Mar 18, 2014
Earlier this month, I had the opportunity to participate in Dscoop9 in Orlando, Florida. I got to see more than 2,000 print professionals and over 100 business partners focus on the conference directive of “breaking the mold.” According to Chris Petro, Dscoop’s Chairman and the President and CEO of GlobalSoft Digital Solutions, attendees visited from 33 countries around the world. In addition, 30% of print service providers were first-time attendees.
Education was a critical area of emphasis at Dscoop9, and the Dscoop University portal was officially unveiled at this year’s event. John Tenwinkel, Director of Dscoop University, states, “Dscoop University is designed to provide industry-leading personalized education to help users enhance their corporate strategies and grow their businesses. This blended learning environment offers 24/7 access to training, on-demand content, live-streaming and downloadable resources, and in-person courses. The content is tailored to various job functions, including business owners, sales and marketing, and operations. Dscoop University is designed to ensure that educational opportunities don’t end with the conference.”
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Dec 18, 2013
In June, Los Angeles Unified School District (LAUSD) announced their plan to initially roll out 32GB 4th-generation Apple iPads to every student in 47 campuses in a deal worth $30 million. The district has 640,000 students at 1,087 schools, so over the next few years the school board has committed to spend hundreds of millions of dollars with Apple. The district’s plan is to equip every student with a device by 2014. Apple is selling the iPads, preloaded with education software for $678 each with a three-year warranty. Retail price for the 32GB iPad is $599. The board unanimously voted on Apple because the iPad rated the best in quality, was the least expensive and received the highest scoring by the review panel (made up of students and teachers). Other devices that could have been considered include Chromebooks, which can be argued to offer more value for just $249 retail price, netbooks, and also Windows-based laptops, which are potentially more versatile than a tablet starting at $400 retail.
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Apr 8, 2013
Most likely. Only six states — Utah, Florida, Georgia, Minnesota, Virginia, and Kansas — received an “A” or “B” on the 2012 Digital Learning Report Card, whereas 37 states received a “D” or “F.” What does this mean? Well, states have a lot of work to do. But vendors have a lot of opportunities to help digitize and automate this market.Â
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Feb 5, 2013
If there was one word I could use to describe FETC 2013, it’d be mobile. Two words? iPads and Security. The exhibit hall contained a variety of vendors offering course/class management software, education social media platforms, grading software, to mobile device management vendors; and almost all of them included a mobile component with their offering. While the conference focused more around the K-12 market, many of the exhibitors played within the higher education space. Attendees included teachers, administrators, and IT directors/coordinators with either two major concerns in mind: how can I optimize or secure my current mobile device infrastructure or how do I implement a successful BYOD program? Read more »
Sep 11, 2012
Reaching and communicating with consumers used to be easy, or at least simpler. At one time, 80% of the U.S. population could be reached through three major network television channels. Today, it would take more than 200 television channels to reach that same audience. The prevalence of the Internet and rapid technological advancements (e.g., imaging, mobile, bandwidth, processing speeds) have dramatically changed the communications landscape over the past decade.
The printing industry is in the midst of a rapid evolution. Technology is expanding the number of offline and online media channels that consumers are prompted to engage with. Consumers are changing their behaviors in terms of media and communication, and their preferences are forcing businesses across all industries to make adjustments in how they interact with customers and prospects. Because print is now just one of many media channels that consumers are accessing, the value and role of print is changing.
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Jul 6, 2011
Students in South Korea will have a much lighter backpack in the next four years. According to a South Korean online news site, all of South Korea’s educational materials will be delivered via electronic devices by 2015. The South Korean government aims to convert all paper textbooks into digital versions, and increase online classes so students can continue their studies outside of school. South Korea’s Education Ministry plans to use smart phones, tablet PCs, and smart televisions to deliver the entire school curriculum though a cloud-based system, which will allow students to download textbooks on their tablets. Read more »
May 4, 2011
We can all learn some valuable lessons about making the “transition to digital” from John Wiley & Sons, the $1.7 billion publisher of scientific, technical, medical (STMS), higher education, and professional trade books and journals.
Wiley has been around since 1807 and during that time they have had only 11 CEOs, a testament to the organization’s ability to adapt to change as well as the strength of its leadership team.
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