Posts tagged: dry toner

Xerox Iridesse – After the glitter settles! Well what if? or Sure why not?!

Marc Mascara
 Jul 2, 2018

Xerox unveiled their latest production printing press during two jam-packed events in the US and Europe. The first event took place May 9th outside Rochester, NY at the Xerox Gil Hatch Center for Customer Innovation — the largest digital print showcase in the world.

Images courtesy of Xerox – Iridesse launch Webster, NY

 

Customers, prospects and the media were invited to the unveiling of the Iridesse press and given the opportunity to kick the tires. The second reveal took place on May 23 in Warsaw, Poland during the 2018 Xerox Forum, where Xerox Premier Partners (customers) and Graphic Communication Resellers attended.

Image courtesy of Xerox – Iridesse launch Warsaw, Poland

 

Both events could be worthy of an Oscar with the pomp and circumstance of a professional product reveal that introduced the global availability of the press.

My colleague Ralf Schlozer’s first impressions of the Iridesse, launched by Fuji Xerox last December, can be found in the post Fuji Xerox Iridesse – Two specialty colours is better than one. I invite you to re-visit Ralf’s blog for all the launch and specific details of the press while I answer the philosophical question of “do printer’s need a press like the Iridesse now that the glitter and dust have settled?”

So, if you ever worked production you know that manufacturer suggested limits are always ignored, especially if you need to get a job out or when client work is accepted in lieu of going to the competition. You see this in the offset world all the time and that is why successful print companies know that being able to configure equipment for different needs trumps equipment with a “wow” factor. Print customers first question is always can you do this, and the printer wants to respond sure, why not?! Digital equipment sometimes puts the printer into the “what if” situation. Basically, well what if we do this instead?

Quality CMYK for the most part is expected in this class of press, but in terms of flexibility, print providers expect numerous options for not only resolution but multiple halftone screens. Having the ability to respond to real time production needs based on image quality and media range gives production the flexibility to confidently accept work. Iridesse meets that challenge with Ultra HD Resolution which delivers 1200 x 1200 x 10 bit RIP resolution and 2400×2400 imaging resolution, enabling screening options from stochastic to fine line screens up to 600 dpi.

Image courtesy of EFI – Xerox EFI Exp6 5/6 color image Viewer

 

Media plays a huge role in just how many jobs and what type of work a print provider can accept. Just as in offset, digital presses must address a wide array of media while running at rated speeds. I would say most equipment manufacturers are fighting it out on this front regarding the range of media weights and types being supported. Iridesse tops out at 400gsm but gives a respectable range from 52 to 400gsm. Production flexibility comes into play when the print providers press supports a wide array of media types and weights, multiple pick points  (i.e., multiple paper trays), that allow for a broad range of supported media and media sizes along with multiple insertion options all running at rated speed. To meet these extreme requirements Xerox equipped Iridesse with technologies integrated throughout the press called “Mixed Media Xceleration”  giving the operator a wide array of run time media options with no slowdown of output.  Its this production flexibility that digital press manufacturers continue to expand upon, driving machine innovations which adds to the acceleration of the offset to digital migration and the continued ability to drive manual labor cost out of the production process. With that said, Iridesse is highly configurable, supporting many finishing scenarios from square fold to booklet making with Plockmatic’s advanced capabilities, again reducing the overall production touch points with greater production flexibility.

One could say that most digital press manufacturers are competitive in all these areas offering their own set of production capabilities, but Xerox upped the ante by making the print order of colors configurable without the need for a service technician!  As in the offset world, you just run a cleanup and change ink, or in this case you swap out the dry toner. As a PSP, you not only have the ability with Iridesse to produce 4, 5 and 6 color work, but you can self-configure which special color will underlay and overlay the CMYK opening a whole host of design capabilities for high value applications.

Xerox calls this snazzy feature “EZ Swap” which allows operators the ability to swap and run two specialty dry inks in a single pass. The key phrase is single-pass. Just imagine what you could do with a press that supports multiple pass capabilities with very accurate registration. I think offset press operators can see where I’m going with this.  Xerox has tapped into one of the last frontiers left for digital press capabilities in opening the ability for the operator to decide the dry ink lay down order with multiple specialty colors and to expand that capability with multiple passes.

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What’s a Digital Press?

Jim Hamilton
 Jan 5, 2010

One of the more remarkable on-line discussions I have seen in recent memory is revolving around a very basic question on LinkedIn posed by Rick Ciordia, a Regional Sales Manager at MGI USA. Rick asks “What is the difference between a ‘digital press’ and a ‘copier’?” As of early Tuesday evening January 5th Rick’s question had prompted 68 comments. See for yourself. Most of it is on topic, but it ranges from discussions of duty cycle to reliability to liquid versus dry toner. I’m pleased that the topic generates so much interest.

It reminded me of what I wrote after Graph Expo 2006: 

“What’s a Digital Press? Visitors to the show floor may have noticed that everyone from the big players all the way down to Xitron with its new Prism called their digital color print offerings “presses.” These devices are all printers by any logical definition, but vendors like them to sound big, heavy, and productive, so they call them presses, even though traditional printing presses are handicapped by the inability to do anything other than printing the same image over and over again. Calling a production color printer a “press” ignores the inherent advantages of digital print–electronic collation, cost-effective runs of one, and variable data. When vendors call these devices “presses,” InfoTrends does what we do with any term whose intent is marketing rather than truth-telling: we call it by an accurate name, which in this case is production color digital printer.”

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