Sep 23, 2011
What would happen if you worked closely with a customer during the early stages of a product’s development? This is a question that Xerox executives considered as the company began applying its phase-change inkjet technology to a new high-speed continuous feed production color printer design. The customer that Xerox chose for this experiment was dmh Marketing Partners, and it looks like they found an excellent partner to test this concept of iterative design. Over a period of about two years, Xerox and dmh developed a design concept into a product, the Xerox CiPress 500, which was announced at Graph Expo 2011. (For more information, see the InfoTrends blog: Xerox to Show CiPress 500 Production Inkjet System at Graph Expo.)
Shortly after making the announcement of the CiPress 500, Xerox brought a group of analysts to Mt. Pleasant, Iowa to visit Alaniz, one of the eight companies that make up dmh (direct mail holdings). Located amid cornfields not far from a Walmart distribution facility, the Alaniz facility has been the site of the CiPress 500 testing. It is currently the only external CiPress 500 site, though Xerox noted that others would be announced this fall.