Posts tagged: digital publishing

Adobe Max 2014 Recap

Other Posts
 Oct 23, 2014

As creatives and analyst alike return from their trip to Los Angeles for Adobe’s Max conference many are left to contemplate how the announcements at Max 2014 will affect how they create and distribute their work. While most of the major product announcements were covered in the first day (please see our earlier blog from the event on all the highlights) there are several key takeaways from this event that we felt deserved further discussion.

LACC for Adobe MAX

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censhare Community Days 2014

David Stabel
 Oct 9, 2014

On Oct. 3rd 2014 this years censhare Community Day was held in Munich, Germany. censhare AG (censhare) is a provider of software for digital publishing and marketing automation. The company invited its partners and industry analysts to share best practices and insights on its latest developments as well as trends in digital publishing and marketing. Several case studies showed how censhare helps marketers and enterprises with the challenges of managing content, associated workflows and distribution processes. In addition, censhare revealed the key highlights of its new software version that will be released in Oct. 2014: censhare 5.0.

Stefan Ruthner, EMEA sales manager at censhare, opening the censhare Community Days 2014

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Building a Modern Media Company: Lessons from MediaNext

Other Posts
 Jan 17, 2013

Many magazine publishers continue to face challenges in diversifying their revenue mix beyond print advertising, leveraging social media to engage with new audiences, and distributing & monetizing their publications across a growing array of mobile platforms. Last week’s MediaNext Show in New York City–a magazine media industry conference put on by FOLIO Magazine–tried to address these issues by tapping a substantial number of seasoned digital media experts for keynotes and sessions aimed to spark to help provide perspective on how magazine publishers can effectively compete in a marketplace that is increasingly digital and continuously evolving.

The event’s first keynote speaker–James Bankoff, Chairman and CEO of Vox Media, which is a pure-play digital media company that operates the SB Nation, The Verge, and Polygon properties–gave an insightful talk about building a modern media company. He outlined a number of key elements that drive the success of Vox’s properties, such as focusing on great design, being able to scale rapidly, hiring great talent to deliver high-quality content, and relying heavily on technology support real-time responsiveness and innovation–for editorial and advertising. According to Mr. Bankoff, Vox Media’s revenue is 95% ad-based, and he believes that its approach to adopting native advertising delivers greater value (and results) to advertisers compared to programmatic buying that publishers have less control over. Read more »

Adobe Aims to Enable More Efficient Interactive Publication Workflows

Other Posts
 May 17, 2012

Magazine publishers have been experimenting with digital editions for quite some time, typically through the use of PDF replicas of the print edition including varying degrees of interactive enhancement. Before the launch of the iPad and subsequent tablets, reading digital editions was largely relegated to the laptop. For road warriors always on-the-go who wanted to keep with their magazine subscriptions, this model worked well. For most other consumers, the experience wasn’t ideal, and digital edition adoption was limited to a niche audience. Post-iPad launch, however, tablet adoption soared, and publishers started experimenting with delivering their magazines in a format optimized for the native capabilities of tablets, including touch interfaces, powerful processors, and web connectivity.

Time Magazine, Wired, and many others came out with interactive digital publications on the iPad during or closely after its launch. These interactive apps featured print content tailored to fit within the screen resolution of the iPad and other tablets, as well as optimized navigation for touch gestures and the inclusion of rich media and animated components in editorial and advertising content. Even though these types of interactive apps have only been in existence since spring 2010, these features are the gold standard for tablet digital editions, and hundreds of publishers have taken the plunge to make their magazines more interactive. Adobe provides key enabling technology for publishers to generate digital editions with its Digital Publishing Suite (DPS). Read more »

John Wiley & Sons – Lessons from a Publisher that Has Made the Digital Transition

Jeff Hayes
 May 4, 2011

We can all learn some valuable lessons about making the “transition to digital” from John Wiley & Sons, the $1.7 billion publisher of scientific, technical, medical (STMS), higher education, and professional trade books and journals.

Wiley has been around since 1807 and during that time they have had only 11 CEOs, a testament to the organization’s ability to adapt to change as well as the strength of its leadership team.

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