Posts tagged: Digital Photo

Fun Facts About the Photography Market

Ed Lee
 Apr 14, 2016

Any QuestionsFinding fun facts about the digital photography world is generally a Google search away. However, the information is only as good as the people and companies that are producing it. With the digital camera market hitting a rough patch these last several years and companies shifting their focus to other markets, it is getting a little harder to come across interesting nuggets of information about the photography market. InfoTrends began covering this market in the late 1990’s and continues to invest significant time and resources to understand where the market is today and to predict what will shape its future.

Here are some fun facts about the digital photography market of today that we thought we’d share: Read more »

Snapfish Drives Mobile Photo Print Ordering by Giving Away Free Prints for a Year

David Haueter
 Jun 13, 2014

Giving away free photo prints is very common in the photo industry. The top retailers and online sites typically offer free print promotions a few times during the year, and many give away free prints just for signing up to be a member of their respective sites. The goal of these promotions is to get consumers to print more, of course, but they also serve as a platform to promote higher-priced products like photo books, cards, calendars and canvas prints that have stronger profit margins.

One key trend that will dramatically affect the output market in general and the print in particular over the next few years is the growing use of smartphones as primary cameras. People are taking more photos than ever thanks to these devices, so the potential is there for the print market to get a much needed boost from their use. With the ease with which photos can be shared electronically from these devices, there is also the potential for print to decline because people may rely on viewing, sharing and archiving their photos electronically instead of with prints.

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Seizing Opportunities In The Photo Merchandise Market

Other Posts
 Oct 4, 2013

Whilst the photo merchandise market is showing good growth, there remains a great deal of opportunity to be seized. InfoTrends’ research shows that the percentage of respondents that have purchased photo merchandise, over the period of a year, has remained stable since 2011.

Illustrated in the chart below are respondents who have purchased photo merchandise in the past year (buyers) and those who have not purchased any photo merchandise in the past year (non-buyers).

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Out of the hard drive and into a cloud

Other Posts
 Aug 23, 2013

After spending my Sunday afternoon looking through shoeboxes of photos, I realise that I have more printed photos of my childhood than I do of my adulthood. I have endless family albums and envelopes filled with memories of my younger years. The fact that my old family photos are only available as prints makes me cherish them even more. The sentimental feelings I get holding these photos in my hands I don’t feel when I look at photos I have stored electronically.    

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High Retention Rate among Photo Merchandise Buyers

David Haueter
 Jul 25, 2013

InfoTrends recently published our 2013 U.S. Photo Merchandise End-User Survey , which we conduct every year to get a pulse on what’s happening in the consumer market. We ask specifically about photo books, cards, calendars and specialty photo prints, which includes poster and collage prints as well as canvas and photo panels. In the survey, we found that photo merchandise is continuing to penetrate more of the mass market. When all survey respondents were asked if they had bought any of these items in the last year, 40% answered “yes,” which was up from 37% in 2012 and 25% in 2009.

We also asked the entire survey population (including buyers and non-buyers) if they plan to buy any of these photo merchandise items in the next year. As shown in the chart below, photo cards have the highest percentage of people most likely to buy, with almost 40% saying they’ll either “definitely” or “probably” buy. This is no surprise given the continuing popularity of sending out photo cards for the Holidays.

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Give a Brit a Greeting Card

Other Posts
 Mar 1, 2013

Giving greeting cards is very much part of the British culture. A recent study by Ofcom found that UK consumers send more greeting cards than any other surveyed country;  France, Germany, Italy, USA, Japan, Australia, Spain, and China.

Greeting cards remain an important part of the UK social culture, and UK consumers are sending more than ever before. One of the key factors driving this growth is the increased demand seen in online print and the growing popularity for personalised photo cards.

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Camera Phones/Smartphones may Bolster Photo Print Market

David Haueter
 May 23, 2012

There is concern in the photo industry that the migration from digital still cameras to camera phones/smartphones and their increased usage will lead to fewer photos being printed. The concern is valid, as camera phones/smartphones provide an easy on-ramp for photos to be sent to online sites, which could potentially take print completely out of the viewing and sharing process.

We believe that for the near term the opposite will be true; that increased camera phone/smartphone usage will actually lead to more prints being generated. The rationale behind our thinking is that as more people rely on their camera phones/smartphones as everyday cameras and even use them more for special events, that a growing percentage of these photos will be important photos that they will want to share, preserve, or display as prints.

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Goodbye APS film. We hardly got to know you.

Ed Lee
 Jul 8, 2011

When it was introduced in 1996, APS (Advanced Photo System) film was supposed to herald the future of film photography. Just a short 15 years later, its epitaph is being written. Smaller and lighter 35mm point and shoot film cameras dampened APS film’s early days, and now affordable, high-quality compact digital cameras have taken the steam completely out of this market.

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Digital Photo Frames Lose their Luster

Ed Lee
 Jun 15, 2011

Just a few years ago, the digital photo frame was the star of the imaging industry. But the luster has worn off rather quickly. A number of factors have led to the passing of the baton. Some include: alternative methods for viewing photos becoming available, digital photo frames not making it past the gifting stage, and updating content on the frame takes work.

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Mourning the Demise of the Optical Viewfinder

Ed Lee
 Jun 10, 2011

The handwriting is on the wall. Optical viewfinders on compact digital cameras are almost extinct. By our most recent count, there are only two current compact cameras that offer an optical viewfinder, the Canon PowerShot A1200 (MSRP $109.99) and the Canon PowerShot G12 (MSRP $499.99). While the A1200 is an entry-level camera that any photographer can afford, the G12, with all its advanced features, is targeted at the serious photographer with a few extra dollars to spend.

The demise of the optical viewfinder will be a lost opportunity for the industry, as a need still exists. Our research shows that many consumers still have a problem with framing photos using the LCD screen in bright sunlight. Plus, basic photography training still teaches that holding the camera up to your eye creates a very stable position for taking photos.

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