Posts tagged: digital media

Google’s “Mobilegeddon” and the Importance of Mobile-Friendly Web Design

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 Apr 24, 2015

This week, Google made changes to its mobile search algorithm, an event which the public dubbed “Mobilegeddon.” In the new algorithm, Google considers whether a website is “mobile-friendly” in ranking search results. Mobilegeddon is a wake-up call for many businesses that have either neglected mobile design or are not even aware that their websites are poorly designed.

Photo via Inturact

While the new algorithm only affects searches on smartphones, businesses cannot afford to lose out on mobile, which already accounts for 60% of U.S. digital media time.[1] Earlier this year, comScore reported that mobile search accounts for 29% of all U.S. search activity, and 20% of that comes from smartphones. Various estimates put Google around 65-75% search market share, with 80-90% share in mobile search (thanks in large part to the Android OS). In fact, about half of all Google searches are believed to be mobile searches. Despite the apocalyptic hype around Mobilegeddon, this is neither the first nor the last update to Google’s algorithm. It is, however, the most significant update since 2011, when Google Panda began factoring the quality of web pages into search rank.  Read more »

Building a Modern Media Company: Lessons from MediaNext

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 Jan 17, 2013

Many magazine publishers continue to face challenges in diversifying their revenue mix beyond print advertising, leveraging social media to engage with new audiences, and distributing & monetizing their publications across a growing array of mobile platforms. Last week’s MediaNext Show in New York City–a magazine media industry conference put on by FOLIO Magazine–tried to address these issues by tapping a substantial number of seasoned digital media experts for keynotes and sessions aimed to spark to help provide perspective on how magazine publishers can effectively compete in a marketplace that is increasingly digital and continuously evolving.

The event’s first keynote speaker–James Bankoff, Chairman and CEO of Vox Media, which is a pure-play digital media company that operates the SB Nation, The Verge, and Polygon properties–gave an insightful talk about building a modern media company. He outlined a number of key elements that drive the success of Vox’s properties, such as focusing on great design, being able to scale rapidly, hiring great talent to deliver high-quality content, and relying heavily on technology support real-time responsiveness and innovation–for editorial and advertising. According to Mr. Bankoff, Vox Media’s revenue is 95% ad-based, and he believes that its approach to adopting native advertising delivers greater value (and results) to advertisers compared to programmatic buying that publishers have less control over. Read more »

To Thrive, Magazine Publishers Need to Embrace Digital Media

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 Oct 24, 2012

Last week’s announcement that the print edition of Newsweek magazine would cease at the end of 2012 shined a spotlight on the digital disruption that has accelerated business transformation for traditional publishers. It’s not like magazine publishers have their head in the sand; for over a decade, they have been forging ahead in a digital direction, trying a variety of strategies and tactics to grow their digital audience, increase online ad revenue, and monetize their content. Nevertheless, the sheer velocity of transformation in the last few years has forced magazine publishers of all sizes (and media companies in general) to be much more agile and innovative.

Magazines clearly remain an attractive outlet for advertisers, especially as digital channels attract new audiences and provide engaging and measurable advertising experiences. To that point, the Association of Magazine Media (MPA) recently released research conducted by Kantar Media highlighting that the number of brands advertising in magazine media–including print, web, and tablet channels–grew from just over 9,500 in the first half of 2010 to almost 15,000 in the first half of 2012. Advertisers value magazine media, especially as it extends to more interactive, data-rich channels. Read more »

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