Posts tagged: digital marketing

Marketo IPO Filing: A Sign of Things to Come?

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 Feb 28, 2013

On Tuesday, marketing automation technology provider Marketo formally began the process of making an initial public offering of its common stock by filing a confidential submission with the U.S. Securities and Exchange Commission for review. If the IPO moves forward, it will reveal insights about Marketo’s strategy and operations and could lead to a flurry of M&A and other IPO activity in this fast growing segment.

The San Mateo, CA-based company has raised over $100 million in venture capital funding since its launch in 2006 and has been an aggressive competitor in the crowded marketing technology landscape. Marketo CEO Phil Fernandez and his team have done a good serving both small-and-medium business (SMB) and enterprise customers by providing a scalable marketing platform with an intuitive interface and a strong network of partners and integrations. This strategy has grown the company to $32.9 million in revenue in 2011–or 3,545% growth in three years, according to its Inc. 500 listing. Read more »

New European SME Research Shows High Interest in Marketing Technology

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 Feb 5, 2013

Small and Medium Enterprises (SME’s) are the backbone of the European economy. According to Eurostat, there are over 20 million firms (excluding financial firms) that constitute being an SME by having 250 or fewer employees, while the majority are micro enterprises with fewer than 9 employees. The sheer number of them alone presents a great opportunity to provide these businesses with tools and services to help them embrace the rapid changes in the communication world.

InfoTrends has recently completed its European research on marketing automation among Small & Medium Sized Enterprises (SMEs). The research, entitled Capturing the European SME Marketing Automation Opportunity, focused on the marketing and media needs of SME’s in five key European countries, and across 12 vertical markets. Some key highlights include: Read more »

To Thrive, Magazine Publishers Need to Embrace Digital Media

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 Oct 24, 2012

Last week’s announcement that the print edition of Newsweek magazine would cease at the end of 2012 shined a spotlight on the digital disruption that has accelerated business transformation for traditional publishers. It’s not like magazine publishers have their head in the sand; for over a decade, they have been forging ahead in a digital direction, trying a variety of strategies and tactics to grow their digital audience, increase online ad revenue, and monetize their content. Nevertheless, the sheer velocity of transformation in the last few years has forced magazine publishers of all sizes (and media companies in general) to be much more agile and innovative.

Magazines clearly remain an attractive outlet for advertisers, especially as digital channels attract new audiences and provide engaging and measurable advertising experiences. To that point, the Association of Magazine Media (MPA) recently released research conducted by Kantar Media highlighting that the number of brands advertising in magazine media–including print, web, and tablet channels–grew from just over 9,500 in the first half of 2010 to almost 15,000 in the first half of 2012. Advertisers value magazine media, especially as it extends to more interactive, data-rich channels. Read more »

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