Posts tagged: Digital Editions

Adobe Aims to Enable More Efficient Interactive Publication Workflows

Other Posts
 May 17, 2012

Magazine publishers have been experimenting with digital editions for quite some time, typically through the use of PDF replicas of the print edition including varying degrees of interactive enhancement. Before the launch of the iPad and subsequent tablets, reading digital editions was largely relegated to the laptop. For road warriors always on-the-go who wanted to keep with their magazine subscriptions, this model worked well. For most other consumers, the experience wasn’t ideal, and digital edition adoption was limited to a niche audience. Post-iPad launch, however, tablet adoption soared, and publishers started experimenting with delivering their magazines in a format optimized for the native capabilities of tablets, including touch interfaces, powerful processors, and web connectivity.

Time Magazine, Wired, and many others came out with interactive digital publications on the iPad during or closely after its launch. These interactive apps featured print content tailored to fit within the screen resolution of the iPad and other tablets, as well as optimized navigation for touch gestures and the inclusion of rich media and animated components in editorial and advertising content. Even though these types of interactive apps have only been in existence since spring 2010, these features are the gold standard for tablet digital editions, and hundreds of publishers have taken the plunge to make their magazines more interactive. Adobe provides key enabling technology for publishers to generate digital editions with its Digital Publishing Suite (DPS). Read more »

O’Reilly Says the Future of Publishing is Data

Other Posts
 Feb 16, 2012

And I almost believe them. The truth is publishers have been dealing with mounds of data for quite some time. Now that enterprise marketers are facing similar issues, there’s a term (Big Data) to explain the problem. Graphics, text, links, rich media, and more are all versioned and stored with metadata to ensure they’re findable when needed. New media and technology has just added a new layer of complication to the already expanding databases. To capture the changing demands of publishing technology, O’Reilly has once again hosted its Tools of Change conference, bringing publishers, authors, and technology companies under one roof to discuss the problems and solutions facing today’s publishing industry. Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux