Posts tagged: digital camerra

When the Going Gets Tough, the Tough Get Going

Ed Lee
 Jun 6, 2014

With the digital camera market struggling this year, it could be very easy for camera vendors to pull back their marketing and sales efforts and try to weather out the storm by controlling their costs. However, this would be the worst thing that they could do. “Out of sight, out of mind,” as the saying goes. A better approach to the situation should be, “When the going gets tough, the tough get going.”

Canon and Samsung are showing that they are not going to roll over and let the market dictate to them what the outcome for the year will be. InfoTrends estimates that, on average, there will be over one million cameras sold a month this year. Although this number has been much higher in recent history, it is still an impressive quantity of product being sold. Some company is going to sell these cameras and it appears that Canon and Samsung are saying, “Why not us?”

2016 InfoTrends, Inc.

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