Posts tagged: Digital Asset Management

DAM NY 2015

Other Posts
 May 21, 2015

On May 7th and 8th over 650 professionals descended on the Hilton Midtown in New York City for Henry Stewart’s 12th annual DAM NY Conference to see and learn about all things related to digital asset management (DAM). This year’s theme centered on ‘The Art & Practice of Managing Digital Media – all from the user’s perspective’ and was a common viewpoint amongst many of the speakers. HP, Adobe Creative Cloud, and Media Beacon were the marquee sponsors. However, a bevy of other vendors and consulting organizations sponsored and/or spoke at the show.

DAM NY Panel

Many of the topics centered on the current state of the market as well as where people see DAM going in the near future. There were plenty of well-known brands such as Comedy Central, 3M, and the NHL represented on the panels to share their insights.  Although there were endless puns at the show, we will spare you from any more by simply sharing our observations from the show:

Read more »

Bringing Customers and Vendors Together: Adam Sync! Event Review

Other Posts
 May 29, 2014

From May 12th to 13th, Adam Software held one of their last “Adam Sync!” events in Brooklyn, New York–the event was part of a larger series of Sync events in both the United States and Europe that Adam Software held in April and May. The goal of the event was to bring current customers, prospective clients, and Adam Software integrators together to share case studies, best practices, and other insights. Sessions provided important information relating to not only digital asset management (DAM), but also important lessons for marketers looking to expand their digital marketing strategies. Here are some of the highlights from the event:

Read more »

Key Takeaways from the Henry Stewart DAM NY Conference

Other Posts
 May 19, 2014

Henry Stewart Events held its 11th annual Digital Asset Management (DAM) Global event in New York City from May 1 — 2. The theme of the conference was “The Art and Practice of Managing Digital Media”. Throughout the events, speakers, vendor representatives, and participants discussed best practices, change management, and experiences that brought them successes and failures. In addition, there was much discussion on which software solutions have helped to sustain users’ asset management efforts. Here are some key observations from our time there:

Read more »

Digital Asset Management: What’s New and Coming Soon to DAM NY

Other Posts
 Apr 23, 2014

Digital Asset Management (DAM) as we have come to know it over the years is the notion of managing and archive important and often valuable digital assets. However, as multi-media distribution continues to grow, so does the roll of DAM in all aspects of the workflow. DAM systems now have the ability to support projects from the very beginning and integrate easily into production and distribution, DAM in this capacity has become the rule not the exception.

DAM is also the driving force behind marketers, publishers, and enterprises delivering rich-media content across various channels, languages, and locations to customers. It sits at the core of many workflow processes within these organizations to ensure brand consistency and the proper use of assets. Even today, DAM continues to evolve to support the changing media landscape as determined by the demands of consumers. Here are some of the current trends that are changing DAM solutions and driving new opportunities for its use today:

Read more »

Four Takeaways from Adobe’s “Summit” Digital Marketing Conference

Other Posts
 Mar 14, 2013

Last week, I had the opportunity to attend Adobe Summit, the company’s flagship user conference for its digital marketing business unit. The Salt Lake City, Utah event attracted over 5,000 digital marketing professionals that use Adobe’s growing suite of marketing technologies. After $4 billion of investment between acquisitions and R&D over the past three years, Adobe used this year’s Summit to introduce the Marketing Cloud, five major solution areas–Social, Media Optimizer, Analytics, Target, Experience Manager–geared toward making marketers more data-driven, customer-centric, and digital.

After presenting 27 somewhat-integrated products at last year’s Summit, Adobe’s vision is coming into focus. It is clear that Adobe is aiming to be a strong competitor in the enterprise marketing technology space, especially as it relates to digital marketing. Here are four takeaways about Adobe’s direction, the marketing technology space, and the evolution of digital marketing derived from developments at its Summit conference.

Read more »

Digital Asset Management: What’s New and Coming Soon

Other Posts
 Apr 24, 2012

What was once a solution designed to manage, organize, and archive valuable digital assets is playing an even more vital role in media management and workflows. Digital Asset Management (DAM) solutions are expanding to include a range of functionality that serves the changing needs of marketers, corporate brand owners, publishers, and the businesses that serve them, such as print and marketing service providers. Read more »

Highlights of ADAM Software’s Media Intelligence Day 2012

Other Posts
 Jan 27, 2012

Earlier in the week I had the pleasure of attending ADAM Software’s Media Intelligence day, its annual customer and business partner event. Organized for the 7th consecutive year, the day attracted a good sized crowd of about 200 people with diverse backgrounds, including brand owners, IT integrators, design agencies, print & marketing service providers, packaging trade shops, publishing companies, independent consultants, analysts, and other ADAM business partners.

If you are unfamiliar with ADAM Software, they are a leading Digital Asset Management (DAM) vendor based out of Belgium. The company has seen rapid growth and while still pretty small (about 36 people) they have managed to attract top enterprise customers, such as Adidas, AstraZeneca, IKEA, Lego, and other top brands, with their solution offerings. Their enterprise customers are served through IT integrators, while for smaller companies such as print providers or packaging trade shops they offer a cloud-based licensing model.
Read more »

Owning the Content Lifecycle: Adobe Acquiring Day Software

Other Posts
 Jul 29, 2010

Yesterday, Adobe announced its public tender offer to acquire Switzerland-based Day Software for $240 Million ($USD), which is expected to close by the end of 2010. Day Software develops and sells content technologies, including CRX, a Java-based enterprise-level content repository, as well as CQ5, which can be utilized for Web Content Management, Digital Asset Management, and social collaboration. The move is an interesting, although not necessarily surprising one by Adobe, a company that has been fairly aggressive with strategic acquisitions over the past few years. Its recent acquisitions of Web analytics firm Omniture and online business platform Business Catalyst have underscored Adobe’s pursuit of moving beyond developing tools to create content, as well as its increased focus on digital content. The Day Software acquisition pushes Adobe further in these directions and brings up a number of considerations.

Read more »

Digital Asset Management: Beyond The Repository

Other Posts
 May 20, 2010

One area where InfoTrends has started looking at more over the past few years is the Digital Asset Management (DAM) software market, which comprises solutions designed to help organizations better-manage and more ably utilize digital media. More organizations are using digital media on a frequent basis, and even the large majority of physical media now originates with digital files. Being able to efficiently find the right asset for the right medium and application is becoming more critical, and many DAM vendors continue to enhance their products to meet ever-changing needs.

Additionally, DAM continues to be more tightly integrated with other software systems depending on the needs of an organization. In many places where DAM used to be its own entity or “silo” we see an increased value being put on its overall role, which subsequently leads to the need for integration. We’ve seen DAM integration with MIS and ERP systems to help gather specific job or product information related to digital assets; integration with third-party image and video processing and conversion systems to deliver required formats; and connectivity to popular image editing and layout applications to drive common asset use and brand integrity. Read more »

2016 InfoTrends, Inc.

WordPress Appliance - Powered by TurnKey Linux