Posts tagged: Digital

Take the 15 Page a Day Challenge!

Eve Padula
 Oct 2, 2017

The proliferation of social media makes it possible for consumers and businesses to spread the word about events, causes, and pretty much anything faster than ever before. Over the past few years, we’ve seen quite a few social media challenges. Back In 2014, the Ice Bucket Challenge increased awareness about ALS (Lou Gehrig’s Disease) while also raising $109 million for the charity. During 2016, the Mannequin Challenge became a social media sensation. Not to be outdone, the Paper and Packaging Board issued its own How Life Unfolds challenge of its own over the summer. This 15 Pages a Day Challenge is a paper-based reading program that’s great for people of all ages and literacy levels.

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Around the World in 50 Billion Customer Communications

Will Morgan
 Jun 26, 2017

Some might call it overkill. We just call it being thorough.

When we set out to interview 50 key stakeholders in the customer communications space, most of our peers thought we were being too ambitious. Well, 60 interviews (and 250+ pages of notes) later, we had managed to gather insight from customer communications service providers and other stakeholders who represented over 50 billion printed, electronic, and mobile communications delivered in 2016.

Highlighted in a press release today to announce its publication, the resulting report, entitled Enterprise Customer Communications—Trends and Strategies from Around the Globe, includes perspective from some of the largest players in the customer communications market, as well as important smaller providers with deep vertical and regional insights.

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This 43-page analysis examines in detail the top ten trends driving enterprise expectations and aspirations for customer communications. Here is some insight into three of them:

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Next Up for Vendor Shows: Xeikon Café in Belgium

Bob Leahey
 Mar 8, 2017

At this time of year vendors and users of digital print technology have a spate of events that qualify as vendor-specific tradeshows, ones hosted or sponsored by individual equipment suppliers. Among the best known are two that just took place, namely Hunkeler Innovation Days (February 20-23 in Lucerne) and Dscoop (March 1-4 in Phoenix, Arizona, for HP users). A third event, coming soon, is a pure play in digitally printed packaging and well worth visiting—the Xeikon Café that will take place in Belgium on March 27-30.

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Rediscovering Real Books in Today’s Electronic Age

Eve Padula
 Aug 16, 2016

Earlier this month, I read a great article in The New York Times about the benefits of reading real books to your children. I’ve been an avid reader all of my life and a mom for nearly three years, so this article piqued my interest. It also got me thinking about how my own reading habits have changed over time.

As a child, I grew up using physical books. Pretty much everything that I read for education or enjoyment was some form of ink on paper. I also grew up using screens—my family had a home computer and TVs, but e-Readers were a long way off at that point. The books that I read were “book books.”

I bought my first iPad about 5 years ago, and my personal reading habits began to change. Although I still have shelves of physical books, most of the books that I purchase these days are in electronic form. My iPad became my library, and although there was still something appealing about ink-and-paper books, I became fully entrenched in electronic reading. I didn’t think I’d ever go back.

Then I became a mom.

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Color Plus Personalization: Selling the Value of Inkjet

Barb Pellow
 Aug 1, 2016

In today’s market, making a good first impression is everything. With information overload at every turn, people will now only glance at a website, mailpiece, or video before deciding whether it’s worth their time. Marketers are seeking strategies to create better pieces with strong visual appeal that prompt the consumer to read further or take action. For many marketers, this means turning to color and personalization.

An Infographic from Kissmetrics on how color can affect conversions highlighted the psychological impact of color on the human brain. Key statistics are as follows:

  • 93% of people say that the visual dimension is the #1 influencing sense that affects their purchasing decision (over taste, smell, etc.).
  • Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone.
  • Magazine readers recognize full-color ads 26% more often than black & white ads.

It is no wonder that today’s marketers are focused on adding more and more color to communications. According to InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies, over 80% of enterprises stated that full-color printing for promotional and transactional communications is important.

Figure 1: How important do you think it is to switch printed communications from black & white to full color?

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According to InfoTrends’ study entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, the intelligent use of color in direct mail often generates improved response rates. Full-color images can capture a consumer’s attention with realistic depictions of advertised products. Color can also be used to personalize messages by matching pictures or text to items that the customer has purchased in the past. Furthermore, nearly 49% of consumers reported that seeing color on an envelope had a moderate or major effect on their likelihood of opening it.

The use of color in customer communications is not a new phenomenon. Historically, direct mailers and transactional communication service bureaus have digitally printed in black & white and relied on offset-printed shells to provide color design elements such as logos, highlighted text, and tints. Today, however, digital technologies can deliver near-offset quality and high speeds, all while meeting today’s marketing requirements for 100% variable content and envelope messaging.

For marketers, the inkjet value proposition transcends far beyond cost per print. It offers the ability to deliver color that gets noticed with a completely new approach to communications. Service providers must educate customers about how inkjet technology blends full color with individualized messaging to drive business growth. Print/marketing service providers must articulate how they can support enterprises in delivering communications efficiently and effectively.

The investment in inkjet is about delivering new levels of value to your customer base. Today’s print engines, finishing technologies, and workflow solutions have the flexibility to deliver on the age-old promise of one-to-one personalized messaging in full color. Marketing executives are seeking techniques to improve customer loyalty and grow their businesses with more engaging and dynamic communications. It’s time for service providers to have the right conversations with customers and help them get noticed!


For more information on InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies or InfoTrends’ Direct Marketing Production Printing & Value-Added Services study, please contact Keith LaVangie at (781)616-2132 or keith.lavangie@infotrends.com.

Xeikon at drupa 2016: Another Must-See Exhibitor

Bob Leahey
 May 18, 2016

With drupa 2016 about to start, InfoTrends has written reports and blogs on key digital printing and finishing companies that will exhibit products for packaging and label converting there. With this report we will preview one more important drupa exhibitor, Xeikon.

A drupa-Sized Entrant Read more »

Arvato Leveraging U.S. Growth to Go Global

Will Morgan
 May 4, 2016

As part of our continuing coverage of the rapidly growing print management market, InfoTrends is conducting a series of interviews with leading industry professionals in 2016. These innovators and the providers they represent are helping the market evolve from basic print procurement to a more comprehensive marketing supply chain management solution. We chose to focus our first blog post in this series on a lesser known company in the North American market. Though it manages more than $100 million of print for its clients in North America alone, Arvato may not be familiar to many outside Europe. Arvato is a white label provider of call center support, financial and IT solutions, as well as print and supply chain management. As part of an initiative to broaden its print management presence in North America, the German firm recently re-located Stephan Hackert, Vice President of Business Development in North America, to San Francisco.

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In-Plants: All Jazzed Up!

Barb Pellow
 Jul 2, 2015

The 14th Edition of the Xerox Rochester International Jazz Festival (XRIJF) wrapped up on Saturday, June 27 after nine days of 320+ shows, including 90+ free concerts at 19 venues with 1,500+ artists. In addition to listening to some great music, the in-plant executives in attendance had the opportunity to attend a Xerox educational session where they could learn how to “Amp Up their In-Plant.”

The session opened with a keynote speech from Barb Pellow, Group Director at InfoTrends. She shared her perspective on what it will take to reinvent in-plant operations in today’s environment. Pellow stated, “Nearly every industry is undergoing a major transformation that is being driven by new and emerging technologies. None has been more heavily impacted than the printing industry, and this is only exacerbating the challenges that in-plant managers face today. The key is to disrupt the status quo long before there is a need to do so.” According to Pellow, successful in-plants must build a vision, retool their services, reinvent their customer bases, expand their sphere of influence, properly position their new offerings, invest in operational excellence, and instill a culture of innovation. Read more »

Xennia Inks approved for All Xaar Ceramic Inkjet Printers

Ron Gilboa
 Feb 12, 2014

Inkjet technology supplier Xennia (UK) announced last week that its XenInx Zircon inks for ceramic tile printing have received formal approval for use in all models of the Xaar 1001 re-circulating printheads. The Xaar 1001 inkjet heads are widely used inkjet heads in color digital presses now operating at tile manufacturers globally. The XenInx Zircon inks are the latest generation of digital inks from Xennia for ceramic tile printing in use with numerous production lines, built by Xennia or other manufactures, using Xaar 1001 print heads.

XenInk Digiital Ceramic Tiles

XenInx Digital Ceramic Tiles

 

XenInk Color Pallette

XenInx Color Pallette

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Digital Print in 2014 – Better Late than Never for B2

Ralf Schlozer
 Feb 3, 2014

As we look back on the new product announcements from 2013, I have to admit that the year was largely overshadowed by drupa 2012 and the many new and exciting technologies shown there. We were especially eager to see the new B2 products enter the market in 2013, but it has proven to be a rather slow process. As analysts with many years in the industry, we experienced that launch schedules are overly optimistic side and that the actual product launches often seem to drag on forever. But the announcements from drupa 2012 seem to have taken these delays to a new dimension.

It seems that the duration from the first tech demo to  the beta test phase and then to final product is getting longer and longer. Admittedly the line between an early product demonstration and a technology demo is blurred. Many vendors take a cautious approach and label the new announcements as technology demonstrations. Also technology demoes may never end in a product at all. Still, prospective users want to know when they can expect a launch date of a new product or at least know when limited availability will start for early users. Read more »

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