Posts tagged: DesignJet

Lessons Learned at HP’s Graphic Arts Experience Center

Jim Hamilton
 Aug 21, 2012

Last week I went to Alpharetta, Georgia in suburban Atlanta to see HP’s Graphic Arts Experience Center. Opened in March of 2011, the site is a 60,000-square-foot showcase of HP’s graphic arts portfolio including its Indigo, SmartStream, Inkjet Web Press, Designjet & Scitex wide format, and Specialty Printing Systems (SPS) inkjet offerings. In addition to acting as a sales hub, the site also houses training facilities and is a center for graphic arts business development services for HP customers in the Americas.

I was invited to the Experience Center to attend an HP customer event along with a handful of industry analysts and trade magazine editors. It was an eye-opening experience in a number of ways and in this blog I’d like to share three insights I gained from the visit.

Make It Matter

The HP slogan ‘Make It Matter,’ which you see in HP promotional posters and on their employees’ business cards, has always reminded me of that scene toward the end of the movie ‘Saving Private Ryan’ where a dying Tom Hanks tells Matt Damon to ‘earn it.’ Movie dramatics aside, what HP has done with it Graphic Arts Experience Center has a lot to do with ‘making it matter.’ Bringing the whole portfolio (including Inkjet Web Press and SPS) under one roof makes a lot of sense and is particularly important given the cross-over opportunities for existing and future HP customers. That the site serves multiple purposes for sales, training, and business development is also key. The Experience Center has recently added an Inkjet Web Press T200 (that’s been upgraded to a T230) and it would also have an Indigo W7250 if it hadn’t been for the surge in demand for the product (the unit targeted to the Experience Center went to a customer in Massachusetts). I was highly impressed with the broad range of print samples, in fact, I felt like a kid in a candy store. (I made a video with some of those samples.) The samples cover a range of markets including commercial print, direct mail, technical, publishing, signage, labeling, packaging, and pro-photography printing.

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12 Pieces of Wide-Format News from drupa 2012

Other Posts
 May 10, 2012

Wide-format developments were in evidence at drupa, but weren’t the centre of interest. The biggest noise at drupa was Benny Landa’s nanography and the other big noises were B2 sheetfed digital presses and the universal interest by vendors in applying their products to packaging and label printing. However, there were some launches and technology demonstrations of wide-format printing hardware that highlight developments in the sector.

Screen Truepress Jet W1632UV

The following is a list of some of the wide-format printer and press developments listed alphabetically.

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Will HP be third time lucky with a scheme to promote print to small business?

Other Posts
 Aug 17, 2011

For a second time HP has shelved a scheme to drive print volume to SMB and micro businesses.

Print Station, which began in South Africa and was eventually rolled out to 57 sites in 16 countries across the world, will begin a controlled close down later this year. For many in the industry its demise may be the first they heard of it but it’s likely that they will remember a similar scheme from 2009 called MarketSplash, which was scaled back in reaction of an outcry from PSPs, mostly in the US.

For lightning to to strike in the same place twice, especially for a dominant force in the printing industry like HP, is bad luck to say the least. Read more »

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