Posts tagged: data analytics

USPS CIO on “Delivering Customer Value in the Digital Age” at PostalVision 2020

Matt Swain
 Mar 23, 2015

PostalVision 2020I attended and  presented at my fifth PostalVision 2020 earlier this month. The conference has evolved over the years, with First Class and Standard Mail solutions increasingly pushed aside in favor of discussions about drone delivery (last year) and the Postal Service as a platform, as well as supporting the growing eCommerce landscape. One of the more interesting presentations at this event came from the U.S. Postal Service (USPS), with CIO and Executive Vice President Jim Cochrane focusing on its investment in technology.

Here are five highlights from the speech:

  1. Viewing the USPS in a new light – Cochrane views the USPS as an agile development company. “Fail, and fail fast” is his philosophy. “Keep going out and doing different things.”
  2. The mailbox at the center of Read more »

Xerox Blurring the Lines Between the Paper and Digital World with New Solutions and New Partners

Allison Correia
 Nov 7, 2014

On November 6th, Xerox launched their Next Generation Managed Print Services campaign to help reduce printing in the workplace, increase user awareness and drive results with paper and digital publishing. They announced three new solutions for the enterprise to automate, simplify, secure, integrate, assess, and optimize processes. Read more »

censhare Community Days 2014

David Stabel
 Oct 9, 2014

On Oct. 3rd 2014 this years censhare Community Day was held in Munich, Germany. censhare AG (censhare) is a provider of software for digital publishing and marketing automation. The company invited its partners and industry analysts to share best practices and insights on its latest developments as well as trends in digital publishing and marketing. Several case studies showed how censhare helps marketers and enterprises with the challenges of managing content, associated workflows and distribution processes. In addition, censhare revealed the key highlights of its new software version that will be released in Oct. 2014: censhare 5.0.

Stefan Ruthner, EMEA sales manager at censhare, opening the censhare Community Days 2014

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How Social Networking and User Generated Content are changing Customer Communications

David Stabel
 May 26, 2014

On May 22nd, censhare AG, a software provider of business communications solutions for a variety of industries, organized its third Futureday conference (Futureday 2014) after two successful Futureday conferences in 2010 and 2012. More than 400 international experts, analysts, and entrepreneurs travelled to Munich, Germany, to discuss the role of technology on customer-centric corporate strategies and business models.

 

Dieter Reichert, CEO of censhare

The conference started off with several presentations showing how social networking and user generated content is changing today’s communications and is more and more influencing corporate strategies and business models. Following the presentations, a panel of experts discussed about customer engagements and marketing automation. Here is a brief summary of the observations made by Infotrends.

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Recommendations from InfoTrends’ latest CCM research

Other Posts
 Sep 30, 2013

InfoTrends has recently completed a major study looking at overcoming Customer Communications Management (CCM) implementation challenges at enterprises. Between January and August 2013 InfoTrends conducted several in-depth focus group sessions with CCM stakeholders of large U.S. enterprises and governmental agencies. Those large organizations send out a staggering amount of customer communications (e.g. bill, statements, policies, notifications, welcome kits, direct mail, e-mails), and managing them in a way where they all work together to improve the customer experience and optimize the lifetime value; which is not an easy thing to do. Based on the research we have developed three sets of recommendations (for enterprises, outsourcers, and vendors) that I will briefly outline below.

Figure: Customer Communications Management (CCM) Overview

Click to enlarge

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The Answer is in the Data

Other Posts
 Nov 2, 2011

The difficult economy is putting more pressure on marketers, challenging them to prove that the dollars they spend are delivering the best results possible. In this digital age where the volume of accessible data is increasing daily, marketers and advertisers are quickly becoming interested in the role data can play in developing marketing strategies and advertising campaigns that drive brand awareness and ultimately sales.

Even with abundant consumer and business data available today, the challenge that marketers face is to find high quality data and organize it in a way that logically drives and determines marketing actions. The old marketing paradigm was rooted in maximizing marketing spend by communicating with the largest audience at the lowest cost. Cheap e-mail blasts are the modern equivalent of this outdated strategy. The new marketing paradigm is one that leverages data to create highly targeted cross-media campaigns directed at a segmented audience with a specific message. Effectively segmenting these audiences and building marketing models that yield the strongest return on investment, however, is easier said than done. Read more »

Pitney Bowes – Business Insights Conference 2011

Other Posts
 Jun 16, 2011

InfoTrends was invited to Pitney Bowes Business Insight’s (PBBI) annual Business Insights Technology Analyst Conference last week, where key executives (including Pitney Bowes’ Chairman and CEO Murray Martin) provided the latest strategic directions, news, and product updates from the company.

With nearly 90 acquisitions since 2001, Pitney Bowes has significantly expanded its portfolio, including the addition of comprehensive software solutions. With Customer Communications Management (CCM) as the central strategy for Pitney Bowes moving forward, the conference was focused on providing analysts with a detailed view of the various components of the value chain.

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