Posts tagged: Data

Are You Relevant in the Publishing and Marketing Industry?

Jeff Hayes
 Jan 20, 2012

I attended the Jordan, Edmiston Group, Inc. (JEGI) Media & Technology Conference yesterday in New York City along with over 200 CEOs, CMOs and other executives from leading publishers, marketing service providers and technology vendors. For those who don’t know JEGI they are the leading independent investment bank focusing on media, information and marketing services sector. The program was outstanding covering critical issues including:

  • Getting Closer to the Consumer with Smarter Data
  • The Continuing Rise of Big Data
  • The Talent Imperative
  • The Media Equation: Paid + Owned + Earned

There were also presentations about the active M&A scene in the industry by JEGI, G.E. Capital and others. The main messages were deals are up and valuations are rising since lows back in 2009. The only grey cloud is the European sovereign debt situation which is mostly hampering large deals.

The highlight of the program were keynote presentations from:

  • Thomas Quinlan, CEO, R.R. Donnelley & Sons
  • David Williams, CEO, Merkle (largest customer relationship marketing agency in the U.S.)
  • George Colony, CEO, Forrester Research

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Fenske Media: “Information is the Currency of the 21st Century”

Jim Hamilton
 Dec 13, 2011

I had a chance to visit Fenske Media again last week as part of an analyst briefing sponsored by Kodak. This was my second visit to Fenske Media this year (see my blog on my previous visit) but even so there were plenty of new things to see. They run a fantastic operation and it was fascinating to see it again to explore what had changed since my last visit.

Fenske Media is a major Kodak customer, with color products from three Kodak platforms: NexPress, Versamark VL, and Prosper. Their color Prosper 5000XL is the newest arrival of the three, though it has already been there a year so they have had plenty of experience using it.

The Fenske brothers next to their Kodak Prosper 5000XL

The Fenske brothers next to their Kodak Prosper 5000XL

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Data Analytics… The Missing Link

Matt Swain
 Nov 11, 2010

John Wanamaker, known as the father of modern advertising, once made the now-famous statement: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With today’s analytics capabilities, marketers no longer have the luxury of ignorance. Read more »

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