Posts tagged: Data

How is Your Firm Leveraging Data?

Sheryne Glicksman
 Mar 12, 2018

Dealer surveys and in-depth interviews continue to be a resource for insights into the channel. According to our past two State of the Channel annual dealer surveys, we heard that sales staff’s ability to sell solutions, price margins and generating new leads have been top challenges dealers face in growing their business today. We believe there is still a tremendous amount of education around software solutions, along with continued alignment of sales and marketing efforts to help drive revenue growth within our dealer community.

Here are some interesting statistics:
• 71% stated that improving their marketing infrastructure was a moderate or high priority
• 57% told us they had no dedicated marketing focus
• 52% said they spend less than $50,000 per year on marketing activities
• 42% told us they had no dedicated marketing employee

We listened. Our VMS Service fills the gap.

Figure 1: The Art & Science of Data Marketing

Data Marketing & Sales Enablement is about bringing data, sales and marketing together for business planning to generate demand, new leads and sales opportunities. Marketing content, search engine optimization, inbound marketing and blogs are considered ‘the art of marketing’. Where problems occur is often related to no solid data, no good marketing plan and no good understanding of the market need. Often, we see marketing does not a have Customer Relationship Management (CRM) seat license as this tool is often viewed as a sales tool only. VMS was designed to bring the ‘science of marketing’ together with the ‘art of marketing’. VMS aligns sales and marketing tactics to focus on the right opportunities to the right accounts based on the dealer’s strategic initiatives. The science of marketing is all about the data. Our VMS service does the heavy lifting for you, preparing and analyzing your customer data to help you predict where future opportunities lie in a data visualization tool.

Keypoint Intelligence is offering a complimentary executive briefing to take your firm through the VMS Journey to engage us to help bring your data to life. #wheninmotiondatacomesalive #kpidatamarketing

Are You Relevant in the Publishing and Marketing Industry?

Jeff Hayes
 Jan 20, 2012

I attended the Jordan, Edmiston Group, Inc. (JEGI) Media & Technology Conference yesterday in New York City along with over 200 CEOs, CMOs and other executives from leading publishers, marketing service providers and technology vendors. For those who don’t know JEGI they are the leading independent investment bank focusing on media, information and marketing services sector. The program was outstanding covering critical issues including:

  • Getting Closer to the Consumer with Smarter Data
  • The Continuing Rise of Big Data
  • The Talent Imperative
  • The Media Equation: Paid + Owned + Earned

There were also presentations about the active M&A scene in the industry by JEGI, G.E. Capital and others. The main messages were deals are up and valuations are rising since lows back in 2009. The only grey cloud is the European sovereign debt situation which is mostly hampering large deals.

The highlight of the program were keynote presentations from:

  • Thomas Quinlan, CEO, R.R. Donnelley & Sons
  • David Williams, CEO, Merkle (largest customer relationship marketing agency in the U.S.)
  • George Colony, CEO, Forrester Research

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Fenske Media: “Information is the Currency of the 21st Century”

Jim Hamilton
 Dec 13, 2011

I had a chance to visit Fenske Media again last week as part of an analyst briefing sponsored by Kodak. This was my second visit to Fenske Media this year (see my blog on my previous visit) but even so there were plenty of new things to see. They run a fantastic operation and it was fascinating to see it again to explore what had changed since my last visit.

Fenske Media is a major Kodak customer, with color products from three Kodak platforms: NexPress, Versamark VL, and Prosper. Their color Prosper 5000XL is the newest arrival of the three, though it has already been there a year so they have had plenty of experience using it.

The Fenske brothers next to their Kodak Prosper 5000XL

The Fenske brothers next to their Kodak Prosper 5000XL

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Data Analytics… The Missing Link

Matt Swain
 Nov 11, 2010

John Wanamaker, known as the father of modern advertising, once made the now-famous statement: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With today’s analytics capabilities, marketers no longer have the luxury of ignorance. Read more »

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