Posts tagged: Customer Engagement

Neopost takes GMC to SMB market

Other Posts
 Apr 6, 2015

Three years after the GMC acquisition, Neopost has done what it said it would do at time of the purchase— adapt the high-end GMC document composition technology as a scaled-down SaaS offering available for its many Small & Medium sized Business (SMB) customers.

Called neoPreference, and marketed by Neopost (not GMC), the solution focuses on helping SMB companies create, send and archive multi-channel communications. Through a print driver, an existing structured document such as an invoice, newsletter or statement can be submitted to the system. At time of writing, the system accepts MS Excel, MS Word, or PDF files and converts them into HTML. At this point, users (using a web-based interface ) need to identify data capture areas (see Figure 1), setup business rules or specify document enhancements just once to create the document template. Once the business rules or document enhancements have been specified and the rules are activated, each subsequent document submission will follow an automated workflow that enables document enhancements, digital signatures (for secure invoicing), multi-channel output, cloud-based archiving and tracking of electronic communications.

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The Customer Journey as the New Paradigm for Customer Communications Management

David Stabel
 Mar 19, 2015

The paradigm for Customer Communications Management (CCM) has changed throughout the years, shifting from transactional mainframe printing to the enablement of personalized and targeted communications, from cost-based to profit-enabling with TransPromo, and from customer service to managing the customer experience. The discussions around customer communications today are about optimizing customer engagement or optimizing ALL customer engagements (touchpoints) that a customer experiences when interacting with a brand (i.e., a customer’s journey). In this blog, I briefly discuss what makes up a customer’s journey and how CCM can be a part of it.

The Customer Communications Journey

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Highlights of the EBDA Seminar 2015

David Stabel
 Mar 18, 2015

On February 26, the European Business Document Associated (EBDA) organized a seminar to discuss the future of print and customer communications. This event took place as a parallel event to the Hunkeler Innovationdays 2015 in Lucerne, Switzerland. Such parallel events are a perfect opportunity for people to participate in as they easily can combine it with a visit to the Hunkeler Innovationdays. InfoTrends was invited as being one of the main speakers at this seminar together with three other industry experts. This blog highlights the key takeaways of the main discussions at the EBDA seminar.

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