Apr 10, 2017
Recently at the Venetian in Las Vegas, Adobe employees, partners, customers, press and analysts gathered for the annual digital marketing conference, Adobe Summit 2017. With over 250 sessions this year, the event drew over 12,000 attendees—a 20% increase over last year’s participation—including more than 120 sponsors and 1,500+ partners.
Adobe Summit 2017 Welcome Banner
The event took place over the course of three jam-packed days with a little something for everyone in attendance. Keynotes and break-out session topics ranged from cross-channel marketing, to customer experience, data-driven marketing, integrated marketing, mobile marketing, and programmatic advertising.
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Feb 16, 2017
In the age of enterprise digitization and increasing competition within the banking industry–from established players to disruptive outsiders–banks are accelerating the modernization of their customer communications technologies. Key strategic goals often associated with this technology overhaul include customer experience improvement and operational efficiency as our 2016 customer communications technology enterprise research shows. Banking respondents of this research cite that improving customer experience is the number one business objective relative to invest in this technology, followed closely by improving the efficiency of front office employees.
Trying to implement these goals has proven to be a big challenge. Accumulated IT systems over the last generation created a legacy IT architecture—including siloed point solutions, custom integrations, and self-developed scripts—inhibiting innovation in this area for keeping up with new digital competition. That said, we are also seeing successful initiatives as this case of DZ BANK AG (DZB) in Europe.
DZB is the third largest bank in Germany and is headquartered in Frankfurt am Main, Germany. The company is conducting a multi-year digitalization project within its corporate banking strategic business unit (SBU). InfoTrends had the opportunity to be briefed on this initiative.
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Dec 15, 2016
Swiss Post Solutions (SPS) recently invited the analyst community to its Industry Analyst Symposium held in Vietnam on November 23-26. During this multi-day symposium, SPS’ senior management briefed analysts on the SPS business, its latest technology innovations, as well as on its Business Process Outsourcing (BPO) strategy. Analysts were also invited for site visits to both of its Vietnam offshore facilities in Ho Chi Minh City and Can Tho City. This blog post covers our takeaways from the event.
SPS Industry Analyst Symposium in Vietnam, Nov 23-26, 2016
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Jul 1, 2016
Last week HP Inc. brought a sizeable group of industry analysts to Boston for the first time since splitting from Hewlett Packard Enterprise. The goal was to discuss its priorities and outline how it intends to grow. The company’s bold vision and mission statements set the tone for the details that followed:
- Vision: Create technology that makes life better for everyone everywhere
- Mission: Engineer experiences that amaze
Dion Weisler kicked off the event by outlining the company’s strategy and describing four major trends that impact the company’s decisions: Read more »
Apr 23, 2015
Last week, customer communications conference Xploration 15 hosted around 350 participants in Orlando, Florida. This annual conference is a major industry event with more than 60 educational sessions for vendors, service providers, and enterprise attendees.
The educational sessions covered a broad range of CCM topics including workflow and automation-related technology, e-presentment and payment technology and innovation, hosted/cloud managed models, as well as strategy considerations for outsourcing versus maintaining in-house operations. InfoTrends hosted two sessions that covered a review of highlights from our annual customer communications research, and insights on the importance of CCM in an increasing connected world.
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Mar 19, 2015
The paradigm for Customer Communications Management (CCM) has changed throughout the years, shifting from transactional mainframe printing to the enablement of personalized and targeted communications, from cost-based to profit-enabling with TransPromo, and from customer service to managing the customer experience. The discussions around customer communications today are about optimizing customer engagement or optimizing ALL customer engagements (touchpoints) that a customer experiences when interacting with a brand (i.e., a customer’s journey). In this blog, I briefly discuss what makes up a customer’s journey and how CCM can be a part of it.
The Customer Communications Journey
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Jun 9, 2014
Broadridge Financial Solutions and Pitney Bowes announced today that they have formed a joint venture and launched a new technology platform named Inlet. Inlet is being billed as a platform “that will make it easier for companies to distribute statements, bills and other documents to consumers via participating online channels.” Essentially, this means that the approach is to act as a behind the scenes secure digital mail aggregation service that will be made available to businesses seeking expanded online services functionality for their customers.
The Wall Street Journal preempted the press release and reported on the announcement last Friday.
The logo has been deliberately designed to Read more »
May 26, 2014
On May 22nd, censhare AG, a software provider of business communications solutions for a variety of industries, organized its third Futureday conference (Futureday 2014) after two successful Futureday conferences in 2010 and 2012. More than 400 international experts, analysts, and entrepreneurs travelled to Munich, Germany, to discuss the role of technology on customer-centric corporate strategies and business models.
Dieter Reichert, CEO of censhare
The conference started off with several presentations showing how social networking and user generated content is changing today’s communications and is more and more influencing corporate strategies and business models. Following the presentations, a panel of experts discussed about customer engagements and marketing automation. Here is a brief summary of the observations made by Infotrends.
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Jan 14, 2014
InfoTrends launched a new advisory service this month for stakeholders in the customer communications market. Aptly-named, our “Customer Communications Channels & Trends” service will focus on the channels–physical mail, web portals, e-mail attachments, and mobile apps–and market trends for delivery of bills, statements, legal notices, letters, payment due reminders, and other critical messages that organizations send to their customers.
While this launch is the most exciting event for our service in 2014, we checked in with some of the channel players for their perspective.
Here are their responses to the question “What will be the most exciting event/milestone/feature for your service in 2014?”
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