Posts tagged: Customer Communication Management

Highlights of Xploration 15, the Customer Communications Conference

David Stabel
 Apr 23, 2015

Last week, customer communications conference Xploration 15 hosted around 350 participants in Orlando, Florida. This annual conference is a major industry event with more than 60 educational sessions for vendors, service providers, and enterprise attendees.

The educational sessions covered a broad range of CCM topics including workflow and automation-related technology, e-presentment and payment technology and innovation, hosted/cloud managed models, as well as strategy considerations for outsourcing versus maintaining in-house operations. InfoTrends hosted two sessions that covered a review of highlights from our annual customer communications research, and insights on the importance of CCM in an increasing connected world.

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The Customer Journey as the New Paradigm for Customer Communications Management

David Stabel
 Mar 19, 2015

The paradigm for Customer Communications Management (CCM) has changed throughout the years, shifting from transactional mainframe printing to the enablement of personalized and targeted communications, from cost-based to profit-enabling with TransPromo, and from customer service to managing the customer experience. The discussions around customer communications today are about optimizing customer engagement or optimizing ALL customer engagements (touchpoints) that a customer experiences when interacting with a brand (i.e., a customer’s journey). In this blog, I briefly discuss what makes up a customer’s journey and how CCM can be a part of it.

The Customer Communications Journey

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How Social Networking and User Generated Content are changing Customer Communications

David Stabel
 May 26, 2014

On May 22nd, censhare AG, a software provider of business communications solutions for a variety of industries, organized its third Futureday conference (Futureday 2014) after two successful Futureday conferences in 2010 and 2012. More than 400 international experts, analysts, and entrepreneurs travelled to Munich, Germany, to discuss the role of technology on customer-centric corporate strategies and business models.

 

Dieter Reichert, CEO of censhare

The conference started off with several presentations showing how social networking and user generated content is changing today’s communications and is more and more influencing corporate strategies and business models. Following the presentations, a panel of experts discussed about customer engagements and marketing automation. Here is a brief summary of the observations made by Infotrends.

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Doxnet 2013: Strong Attendance with an ECM Focus

Ralf Schlozer
 Jul 1, 2013

This year’s Doxnet conference and exhibition, held from June 17th to 19th in Baden Baden, Germany, was remarkable for two reasons: strong attendance and a focus on Enterprise Content Management (ECM). Doxnet (www.doxnet.eu) is a not-for-profit association for document experts and companies active in document management – usually for mission critical documents and traditionally with a focus on print output. The geographic focus is on German speaking countries and for obvious reasons the majority of members come from Germany with smaller shares from Austria and Switzerland. The event had 613 attendees pre-registered from a total of 218 companies, setting a new record attendance. The exhibition hall had strong representation from manufacturers of inserting equipment, but less so for printing system manufacturers, with only Canon/Océ, Pitney Bowes, and Ricoh exhibiting. There was also a strong showing in the area of electronic document solutions from software to service providers for electronic alternatives to printed statements.

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