Oct 23, 2014
As creatives and analyst alike return from their trip to Los Angeles for Adobe’s Max conference many are left to contemplate how the announcements at Max 2014 will affect how they create and distribute their work. While most of the major product announcements were covered in the first day (please see our earlier blog from the event on all the highlights) there are several key takeaways from this event that we felt deserved further discussion.
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Apr 26, 2012
ï»¿ï»¿ï»¿On April 23, Adobe Systems announced the latest release of its Creative Suite toolset version 6.0, and formally announced the launch of its new Creative Cloud service. Â Adobe livestreamed a video kick-off where its president and CEO, Shantanu Narayen, spoke an “explosion of digital expression” in society, where the urge to create has never been greater than it is now. To highlight this point, Adobe leveraged statistics from a recent global research study it commissioned called “State of Create,” which investigated attitudes and beliefs about creativity in society. It used the study’s finding of a “creativity gap” to drive home the value of its Creative Cloud offering, which includes low-cost subscriptions to Adobe’s array of professional design applications. Read more »
Apr 11, 2011
Only a year after the release of Creative Suite 5, Adobe has announced a mid-cycle update dubbed Creative Suite 5.5, and there are a few key highlights worth noting.
Addressing the rapid adoption of tablet devices and smartphones, support has been added across a number of Creative Suite applications for designers incorporating these mediums in their design repertoire. Read more »
Jul 29, 2010
Yesterday, Adobe announced its public tender offer to acquire Switzerland-based Day Software for $240 Million ($USD), which is expected to close by the end of 2010. Day Software develops and sells content technologies, including CRX, a Java-based enterprise-level content repository, as well as CQ5, which can be utilized for Web Content Management, Digital Asset Management, and social collaboration. The move is an interesting, although not necessarily surprising one by Adobe, a company that has been fairly aggressive with strategic acquisitions over the past few years. Its recent acquisitions of Web analytics firm Omniture and online business platform Business Catalyst have underscored Adobe’s pursuit of moving beyond developing tools to create content, as well as its increased focus on digital content. The Day Software acquisition pushes Adobe further in these directions and brings up a number of considerations.
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Apr 16, 2010
On Monday, Adobe unveiled its fifth iteration of its Creative Suite family of products (commonly referred to as CS5) and all of its various packages: Design Standard, Design Premium, Web Premium, Production Premium, and the all-encompassing Master Collection. These packages include key creative software tools that many of us are familiar with, including Photoshop, InDesign, Illustrator, Flash, Dreamweaver, and many more. A lot of things have happened with Adobe since its launch of Creative Suite 4 in September 2008, including acquisitions of Business Catalyst, a platform for independent designers to help launch Websites for their clients, as well as Omniture, a widely-used online marketing and analytics solution (more on that later). The company had some issues getting people to upgrade from CS3 to CS4, which can be attributed to a mix of the economic recession, as well as perceived view by end-users that an upgrade would not add more functionality to an existing install. Read more »