Posts tagged: Content

Content Rising Event Review: Where Marketers Need to Look Next

Other Posts
 Jun 24, 2014

On Wednesday June 18th, Skyword, along with partners Conductor, Outbrain, and Traackr, held “Content Rising”, an event geared toward enterprise marketers in Boston, MA. The purpose of Content Rising was twofold: first, to raise brand awareness for the event sponsors and second to further educate marketers on the best strategies for content marketing.

While there is much buzz in the media on content marketing techniques and opportunities for brands to leverage content to pull in consumers, many of the marketers in attendance commented that they are still trying to refine their strategies and are not yet fully comfortable with the tactic. Gaining confidence in using a content marketing strategy was a strong theme of the night and also provided the vendors in attendance the opportunity to educate the audience on the best strategies for execution. Here are some of the highlights from the event, as well as a brief overview of the vendors in attendance.

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It’s Beginning to Look A Lot Like Connectedness

Alan Bullock
 Dec 24, 2013

As 2013 draws to a close, we look forward to 2014, when people will become even more connected to people, content, and things than ever before. Read more »

Is Content Aggregation the Next Step for Consumers and the Cloud?

Alan Bullock
 Mar 29, 2013

Consumers are increasingly turning to online cloud services to protect important files and to access them from the always-connected devices that they carry with them. Last October, InfoTrends conducted its inaugural U.S. Cloud Services End-user Survey Read more »

Monetizing Content in a Digital World

Other Posts
 May 4, 2012

With a plethora of content sources and expanding number of media channels to choose from, consumers have their pick of where and how to get their information. While print is generally expected to come at a cost, the Internet has opened up the number of digital sources for information, often at no cost and varying quality, competing with traditional media brands and their content.  The increase in number of sources also drives an increase in competition for ad-sponsorship, leading to a recent rise in  paywall or digital subscription models. As a result, advertisers, publishers, media brand owners, and content creators of all sizes are looking beyond their traditional business models to find new ways to monetize their content. Read more »

Owning the Content Lifecycle: Adobe Acquiring Day Software

Other Posts
 Jul 29, 2010

Yesterday, Adobe announced its public tender offer to acquire Switzerland-based Day Software for $240 Million ($USD), which is expected to close by the end of 2010. Day Software develops and sells content technologies, including CRX, a Java-based enterprise-level content repository, as well as CQ5, which can be utilized for Web Content Management, Digital Asset Management, and social collaboration. The move is an interesting, although not necessarily surprising one by Adobe, a company that has been fairly aggressive with strategic acquisitions over the past few years. Its recent acquisitions of Web analytics firm Omniture and online business platform Business Catalyst have underscored Adobe’s pursuit of moving beyond developing tools to create content, as well as its increased focus on digital content. The Day Software acquisition pushes Adobe further in these directions and brings up a number of considerations.

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