Posts tagged: Consumer

Evolving Photographer Types Portend the Future of Camera Ownership

Ed Lee
 Mar 21, 2018

InfoTrends conducts annual consumer surveys to track changes in digital photography behaviors. Over time, we have observed a number of important trends including the evolution of the type of photographer that digital camera owners consider themselves to be, from those who rarely take photos to casual/snapshooters, memory keepers, hobbyists and advanced hobbyists.

The type of photographer that consumers assign to themselves depends on their state of mind and their stage of life. Camera owners with a strong interest in photography tend to fall into the hobbyist or advanced hobbyist segments. Parents with children might fall into the memory keeper and hobbyist segments. Teenagers tend to see themselves as casual photographers or someone who rarely takes photos.

Since the introduction of smartphones, we have seen significant shifts in the mix of photographer types among camera owners. Between 2010 and 2017, there was a dramatic decline in the percentage of camera owners who consider themselves casual photographers. InfoTrends believes that these casual photographers have migrated from using a digital camera to a smartphone. Likewise, people who rarely take photos have likely switched over to smartphones, and perhaps have even retired their digital cameras. In 2013, mobile phones surpassed digital cameras as the camera used most often and the gap continues to widen each year.

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Moms Provide Insight Into Print’s Advantages

Christine Dunne Dunne
 Feb 22, 2018

My local online moms group recently got into a discussion about whether paper or digital invitations are preferable for kids’ party invites. While they were discussing consumer printing (and in many instances production printing for consumers), it got me thinking about how many of their comments are also relevant to the world of business printing.

First, let me show you the main points addressed by these moms. In summary, they cited the following advantages of printed versus digital invitations.

Advantages of printed vs. digital invitations cited by local moms

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Content Rising Event Review: Where Marketers Need to Look Next

Other Posts
 Jun 24, 2014

On Wednesday June 18th, Skyword, along with partners Conductor, Outbrain, and Traackr, held “Content Rising”, an event geared toward enterprise marketers in Boston, MA. The purpose of Content Rising was twofold: first, to raise brand awareness for the event sponsors and second to further educate marketers on the best strategies for content marketing.

While there is much buzz in the media on content marketing techniques and opportunities for brands to leverage content to pull in consumers, many of the marketers in attendance commented that they are still trying to refine their strategies and are not yet fully comfortable with the tactic. Gaining confidence in using a content marketing strategy was a strong theme of the night and also provided the vendors in attendance the opportunity to educate the audience on the best strategies for execution. Here are some of the highlights from the event, as well as a brief overview of the vendors in attendance.

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When the Going Gets Tough, the Tough Get Going

Ed Lee
 Jun 6, 2014

With the digital camera market struggling this year, it could be very easy for camera vendors to pull back their marketing and sales efforts and try to weather out the storm by controlling their costs. However, this would be the worst thing that they could do. “Out of sight, out of mind,” as the saying goes. A better approach to the situation should be, “When the going gets tough, the tough get going.”

Canon and Samsung are showing that they are not going to roll over and let the market dictate to them what the outcome for the year will be. InfoTrends estimates that, on average, there will be over one million cameras sold a month this year. Although this number has been much higher in recent history, it is still an impressive quantity of product being sold. Some company is going to sell these cameras and it appears that Canon and Samsung are saying, “Why not us?”

I Want to Print My Mobile Photos – A Windows Phone User’s Tale of Woe

Carrie Sylvester
 May 14, 2014

Recently, I have been thinking about printing photos from my smartphone. I have a high-resolution camera phone with some advanced photo features and had taken some pictures that I thought came out particularly well and a few I applied some artsy filters to as well. I wanted to see if they looked as good off screen. As if somehow Snapfish read my mind, the service introduced a promotion to get people printing photos from its smartphone app. The mobile-only promotion offers 100 free prints a month (4 x 6-inch), for one year, for mail delivery only.

Being a Windows Phone user, I went to see if there was a Snapfish app in the Windows Phone store. A search for “Snapfish” resulted in “We couldn’t find a match.” Then I searched for Shutterfly, which found a “Shutterfly” app, which was not from the official Shutterfly but from an unknown developer instead. I even dug far back in my photo print memory and looked up “York Photo” – no match. I expanded the search to “print photos” and a long list of apps came up but only a handful of recognizable brand names — Walgreens and Kodak Pic Flick being two of them.

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Google Makes Strategic Move with New Acquisition

Allison Correia
 Jan 20, 2014

Last week Google announced their acquisition of the connected device company Nest Labs for $3.2 billion. Nest, creators of the internet-connected thermostats and smoke detectors, is focused on the concept of an “automated home”. This acquisition is an interesting move for Google, and strategic in the way of strengthening their presence in the growing world of automation, as well as blurring lines between consumer and business technology. Read more »

September News Heats Up Mobile Market

Carrie Sylvester
 Sep 20, 2013

Image credit: ZDNet

iOS (iPhone) in the News

Apple once again held true to its history of a September iPhone introduction. There was much speculation around the impending announcement and Apple delivered by introducing two models on September 11th — the iPhone 5c and the 5s. Although the overall excitement for some seems to be waning that never stops the true Fan Boys; the very day the phones were announced, there was a guy in Tokyo that lined up in front of his local Apple Store and lines continue to form wherever the phones will be available even though they will be available  on September 20th.

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Flickr’s Terabyte of Free Storage a Game-Changer

Ed Lee
 May 23, 2013

On May 20, Yahoo announced a major redesign of its Flickr photo sharing service. One of the new features is that the storage limit has been raised to one terabyte (TB) for all users, and it’s free! Read more »

e-Cards have benefits, but printed cards are more meaningful

David Haueter
 Apr 26, 2013

Most of us at one time or another have received an “e-card” from a friend or relative, perhaps for a birthday or as an invitation to a party or event. Electronic cards have some key advantages over printed cards. For example, e-cards cost less, as many are available at no charge and there’s no postage cost for sending them. Many of us spend a lot of time sitting in front of our computers, so it’s often easier to just pick an e-card and send it off instead of taking the time to go to a store and search for the right card, or order a card online and wait for it to come in the mail before sending it back out in the mail to its recipient. E-cards also make a lot of sense as announcements and invitations, as you know the person will get it as soon as they check their e-mail and some vendors allow the sender to keep tabs on who has RSVP’d to the event.

InfoTrends 2012 Next Generation of Personalized Printed Products study posed a series of survey questions to respondents who had purchased various types of personalized printed products in the last year (such as greeting cards, invitations/announcements and thank you cards).  In that survey, we asked respondents about how they’re using e-cards and the impact they’re having on printed cards. Many respondents have sent e-cards in the last year, with 45% telling us they sent electronic greeting cards and 37% saying they sent invitations. Thank you cards were sent by 33% of respondents, and 26% sent electronic announcements (multiple responses were allowed).

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Indian Wedding Albums: Big Potential in a Growing Market

Lior Meron
 Mar 19, 2013

The Indian graphic arts market as a whole is fascinating and fast growing. However, there is one area of particular interest for digital printing: the wedding industry. According to recent research, there are around 12,000 weddings held every day in India and around 1.5 million photos are taken on each of these wedding days. All of these marriages have the potential to drive the production of multiple wedding albums and related photo merchandise.

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