Posts tagged: consumables

Making Heidelberg Fit for the Future

Ralf Schlozer
 Jun 18, 2014

The announcement of annual results is always a good opportunity to provide an update on company strategy or present a new organisational alignment. The latest Heidelberger Druckmaschinen annual press conference, however, had far deeper implications than that.

A main message to investors, debtors, and the whole graphic arts community was that Heidelberg delivered on its promise of returning to profitability. Although the net revenue of €4 million was not particularly impressive, it is nevertheless an encouraging sign because it implies a turnaround. In the last five years Heidelberg has accrued a net loss of almost one billion Euros. While financial analysis will certainly have a feast on the numbers, the announced strategic reorganisation and several other organisational moves have important implications for the future of the company.

In the last year Heidelberg has conducted an in-depth analysis of the business areas the company is active in. They have been clustered into four strategic fields of action:
– Digital printing
– Service and consumables
– Sheet-fed Offset
– Weak margin operations Read more »

The Inkjet Home User is Unhappy

Zac Butcher
 Mar 11, 2013

As a marketer I am constantly on the lookout for customer insight. Recently there have been two articles in the UK that resulted in inkjet printer customers willingly sharing what they believe, how they feel, and how these factors drive their behaviour. This is marketing gold dust: customer comments, people’s own words, no manufacturer influence–all without charge. For this reason I wanted to highlight and share two articles.

On February 23rd the Guardian published a piece focusing on the alleged reduction in ink volume in genuine inkjet cartridges. It appears that the Mail Online saw the Guardian article and ran with the idea, publishing its own interpretation on March 4th titled “The great printer rip off: Ink costs more than vintage champers–and devious new tricks mean you constantly have to buy refills.” The author discusses the declining volume of ink being put into cartridges in a style clearly designed to elicit a particular response from the readership. Whilst there is certainly bias resulting from the not very well hidden agenda, the comments are nevertheless instructive, and it is the responses that are my primary interest.

Photo credit: http://www.flickr.com/photos/pooniesphotos/4605714856

 

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Independent Office Equipment Dealers Looking to Expand Business

Other Posts
 Jan 19, 2011

In a recent survey of independent office equipment dealers, we asked respondents about their plans for expanding their business beyond their core functions. We asked to what degree they agreed with the following statement — “In general, our company is looking to expand its offerings, capabilities, and services into areas beyond our traditional business.” Read more »

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