Jul 21, 2015
In July HP hosted a worldwide HP Indigo VIP event in Israel. More than 250 customers and prospects visited from dozens of countries from all over the world – including USA, about 10 different European countries, China, the Philippines, Australia, Thailand, Mexico, USA, Brazil, South Africa, and more. There were dozens of sessions presented in each of the four tracks: Flexible Packaging, Labels, Folding Cartons and Commercial Printing. In addition to visiting HP Indigo labs and manufacturing facilities, attendees also visited local HP Indigo customers according to their tracks.
The event provided a great opportunity to present some news ahead of LabelExpo Europe, which is taking place end of September in Brussels. Packaging, and especially label printing, is now a major business for HP Indigo. According to HP label volumes are growing by 25% every year. With a forecast of more than 600 million square meters of labels to be printed in 2015 HP claims to represent nearly 10% of the global label market value and has established itself as major player not only in digital print, but in the whole label print market.
However HP Indigo is extending its coverage beyond label markets. While the ws 4000 and 6000 series are firmly rooted in the label market with only occasional installs in folding carton, shrink sleeves and in-mould labels, the HP Indigo 20000 marks a distinctive move into adjacent packaging markets. Of the roughly 30 installations of the 20000 so far most are used for flexible packaging, followed by shrink sleeves, with only a minority used purely in label printing. Meanwhile, HP Indigo has 20 or more installations of the 30000, the B2 sheet fed press that mainly prints folding cartons. Read more »