Posts tagged: Color

Color Plus Personalization: Selling the Value of Inkjet

Barb Pellow
 Aug 1, 2016

In today’s market, making a good first impression is everything. With information overload at every turn, people will now only glance at a website, mailpiece, or video before deciding whether it’s worth their time. Marketers are seeking strategies to create better pieces with strong visual appeal that prompt the consumer to read further or take action. For many marketers, this means turning to color and personalization.

An Infographic from Kissmetrics on how color can affect conversions highlighted the psychological impact of color on the human brain. Key statistics are as follows:

  • 93% of people say that the visual dimension is the #1 influencing sense that affects their purchasing decision (over taste, smell, etc.).
  • Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone.
  • Magazine readers recognize full-color ads 26% more often than black & white ads.

It is no wonder that today’s marketers are focused on adding more and more color to communications. According to InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies, over 80% of enterprises stated that full-color printing for promotional and transactional communications is important.

Figure 1: How important do you think it is to switch printed communications from black & white to full color?

SlidesforWTT0721

According to InfoTrends’ study entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, the intelligent use of color in direct mail often generates improved response rates. Full-color images can capture a consumer’s attention with realistic depictions of advertised products. Color can also be used to personalize messages by matching pictures or text to items that the customer has purchased in the past. Furthermore, nearly 49% of consumers reported that seeing color on an envelope had a moderate or major effect on their likelihood of opening it.

The use of color in customer communications is not a new phenomenon. Historically, direct mailers and transactional communication service bureaus have digitally printed in black & white and relied on offset-printed shells to provide color design elements such as logos, highlighted text, and tints. Today, however, digital technologies can deliver near-offset quality and high speeds, all while meeting today’s marketing requirements for 100% variable content and envelope messaging.

For marketers, the inkjet value proposition transcends far beyond cost per print. It offers the ability to deliver color that gets noticed with a completely new approach to communications. Service providers must educate customers about how inkjet technology blends full color with individualized messaging to drive business growth. Print/marketing service providers must articulate how they can support enterprises in delivering communications efficiently and effectively.

The investment in inkjet is about delivering new levels of value to your customer base. Today’s print engines, finishing technologies, and workflow solutions have the flexibility to deliver on the age-old promise of one-to-one personalized messaging in full color. Marketing executives are seeking techniques to improve customer loyalty and grow their businesses with more engaging and dynamic communications. It’s time for service providers to have the right conversations with customers and help them get noticed!


For more information on InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies or InfoTrends’ Direct Marketing Production Printing & Value-Added Services study, please contact Keith LaVangie at (781)616-2132 or keith.lavangie@infotrends.com.

InfoTrends Forecasts Growth in A4 Color MFPs & Business Inkjet Shipments through 2020

Barbara Richards
 Jun 2, 2016

 InfoTrends forecasts continued growth of A4 color MFPs and high-end business inkjet placements through the 2020 forecast period in both North America and Western Europe regions. While the overall markets are mature, InfoTrends believes there are pockets of growth opportunity specifically within the A4 Color MF 45+ppm segments and Business Inkjet specifically page-wide technology moving forward.

The market will continue to shift from SF laser printers to multifunctional products and from monochrome to color engines. In 2015, SF printers represented 51% of all Laser unit shipments in North America, by 2020, InfoTrends forecasts SF printers will account for only 46% of total unit shipments. In Western Europe, SF Printers accounted for 51% of all laser placements in 2015 and is forecast to decline to 46% in 2020.

In North America Color Laser A4 MF placements in the 45-69ppm segment are forecasted to grow at a 16.6% CAGR (compound annual growth rate) while in Western Europe the growth rate is expected to be 4.1%.

Figure 1 : North America Color Office Laser 45-69ppm Forecast (2015-2020)

 45-69ppmForecastslideforBlog

 Business Ink Poised for Market Growth

Business Inkjet devices continue to boost the market for inkjet devices. Whilst consumer inkjet offers the highest unit placements, these have been declining year-over-year for a considerable time. There has been a shift, even by consumers, into the lower business serial inkjet segments thanks to higher value features such as WiFi, additional paper handling and high yield cartridges. InfoTrends forecasts steady growth within the high-end Business Inkjet segments (Segments 3 & 4), in both North America and Western Europe where opportunity exists for new technologies such as page-wide inkjet to offer alternatives to laser-based devices in terms of speed, acquisition and ink costs especially within the sub 20ppm laser segments. The most recent forecast shows an expected long term decline in placements of laser-based devices and an increase for business inkjet into incremental locations within these segments.

Figure 2: Placements of Business Inkjet vs. Laser in Western Europe

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For a more in-depth view of the current forecasts for North America and/or Western Europe by placements, average street price and hardware revenue, broken out by speed segment, colour vs mono, SF vs MF and by country please visit our website at www.infotrends.com

 

KBA VariJET 106 & The Making of ‘The B1 drupa’

Bob Leahey
 May 25, 2016

KBA-Sheetfed Solutions, a division of German press manufacturer KBA, announced recently it will offer a B1 sheet fed inkjet press called KBA VariJET 106 for printing folding cartons. The new press will be built on the platform of KBA Rapida 106, a sheet fed offset press, and on an inkjet print engine and DFE by Xerox Impika. According to KBA, KBA VariJET 106 will print 4,500 sheets per hour in B1 size (750 x 1060mm/29.5 x 41.7 inches) and will be modular in nature, allowing custom configurations to include Read more »

Xeikon at drupa 2016: Another Must-See Exhibitor

Bob Leahey
 May 18, 2016

With drupa 2016 about to start, InfoTrends has written reports and blogs on key digital printing and finishing companies that will exhibit products for packaging and label converting there. With this report we will preview one more important drupa exhibitor, Xeikon.

A drupa-Sized Entrant Read more »

Xeikon with Trillium on the way to drupa 2016

Ralf Schlozer
 Mar 21, 2016

At drupa 2012 Xeikon made a splash by showcasing a new liquid toner technology under the Trillium brand name. Although it was quite apparent that Xeikon was banking the future of its digital imaging business on Trillium, it has not said much about the technology recently, and then the anticipated delivery to French direct mail printer TagG Informatique in 2015 was missed.

On March 17th 2016 Xeikon finally gave a detailed update on Trillium. The first product will be commercialised under the Trillium One name, as originally announced with a 60 meter per minute (200 fpm) speed, 1,200 dpi imaging resolution and 50 cm (20”) web width. Imaging speed is laid out for 120 m/min, so a future speed upgrade should be possible.

Read more »

Heidelberg on Fire – a digital force reawakens

Ralf Schlozer
 Mar 2, 2016

In the early 2000 years Heidelberg was a force in digital print to be reckoned with. The company led the market in direct imaging offset and was a major player in digital colour and BW production printing. However Heidelberg lost the appetite in digital and sold off the activities in toner printing to Kodak in 2004, while the DI business dwindled away.

From 2011 Heidelberg stepped up again and became active in several fields of digital printing. Not all were a resounding success – for example activities in label printing bought from CSAT in 2011 were sold off again in 2014. The Heidelberg-branded Ricoh reseller business fared better and according to Heidelberg about 1,000 units of the cut-sheet colour toner printers were sold so far. With the Gallus Labelfire 340 (former Gallus DCS 340 covered in an earlier blog) and the Omnifire 250 (former Jetmaster Dimension), both launched last year, the digital portfolio expanded rapidly. The latest addition is a B1 digital colour press for the industrial production of digital applications, the Primefire 106.

With so many digital activities under one roof Heidelberg decided to rebrand the portfolio of digital printing solutions under the “fire” moniker – which is a catchy name and surely going to be the source of many puns. The products in detail are:

  • Heidelberg Versafire CV/CP – The Ricoh reseller products, formerly sold as Linoprint CV/CP
  • Gallus Labelfire – Launched as Gallus DCS 340, as a sole product in that application area so far
  • Heidelberg Omnifire – Originally Jetmaster Dimension, now to become part of a range of solutions
  • Heidelberg Primefire 106 – Latest introduction, tops the portfolio as the first industrial cut-sheet inkjet product develop in cooperation with Fujifilm

Read more »

InPrint 2015 – demonstrating that print is much more than ink on paper

Ralf Schlozer
 Dec 21, 2015

November 2015 saw the second instalment of InPrint, the industrial print show and conference. A total of 3,400 visitors from 68 countries came to the Munich Trade Fair Centre. Compared to the previous event in Hannover, the numbers of exhibitors, attendees and foot print increased by a third.

InPrint focussed on three fields of application: functional, decorative and packaging printing. Unlike traditional printing shows, InPrint has a different attendee profile: Typical visitors to InPrint are companies such as system integrators, materials developers, and manufacturers interested in providing solutions for the industrial/decorative print market. But even if you do not intend on integrating a custom press, the show is a good opportunity to get informed on where printing technology is being used beyond document printing. Print service providers, who visit InPrint, have been able to expand their horizon while visiting vendor booths as well as attending the conference with its extensive program.

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Xeikon – the new digital printing solutions division of Flint

Ralf Schlozer
 Nov 24, 2015

On Friday the 20th of November the news broke that the Flint Group has bought Xeikon from previous venture capital owner Bencis, almost two and half years after they bought the digital print and platesetter business from Punch International.

Xeikon will continue to operate in its existing lines of business and will now become a new division known as Flint Group Digital Printing Solutions. Even in terms of personnel, continuity is sought, with Xeikon CEO Wim Maes staying as president of the division. The deal needs the approval of European competition authorities, which is expected by end of 2015 as there should not be any concerns about the transaction.

In some ways the acquisition marks a U-turn for Flint after it sold its nascent Jetrion inkjet division to EFI in 2006. EFI paid around $40 million as its first investment in inkjet printing, in the process starting a new line of business, while digital activities pretty much stopped at Flint. Now Flint Group feels it is ready to throw their hat again into the digital arena, possibly seeing the success the Jetrion business is having today. A bigger driver is likely the changed ownership that Flint Group itself is now experiencing. Since 2014 Flint has been essentially an equity capital owned business, owned by Goldman Sachs Merchant Banking Division in partnership with Koch Equity Development. Prior to that, Flint had grown by acquisition and merger into a leading position in litho and packaging inks. To this day, Flint continues to acquire other ink businesses to consolidate its position.

Read more »

Label Expo Preview: What to Look for in Brussels Next Week

Bob Leahey
 Sep 23, 2015

Label Expo, the premier tradeshow for the label industry, will take place September 29 to October 2 in Brussels. Now decades old, this is the show that never seems to fade, and also one where the role of digital printing technologies always seems to grow. InfoTrends will attend and make a detailed report about it to clients but for now we offer a quick preview of what we expect to see:

A huge HP booth: The stand’s core equipment will be HP Indigo WS6800 (labels and other applications) and 20000 (a 30” web, for flexible packaging and for labels also), but there will be many other products. Ones particular to HP Indigo presses will include a white ink specifically for shrink sleeves and new yellow and magenta inks with enhanced lightfastness, also software upgrades, including a VDP tool for Adobe Illustrator, within HP SmartStream Designer prepress. Some exhibits will be from partners to HP Indigo (finishing Read more »

Brewing in Belgium: KHS & Martens Brouwerij Ramp Up ‘Direct-to-Shape’ Printing

Bob Leahey
 Aug 19, 2015

Color digital printing for packaging got a boost in Europe recently when a brewer long known for innovation, Martens Brouwerij (Belgium) publicized its use of a direct-to-shape print system to print PET bottles in full color, starting in June 2015. Called “Direct Print Powered by KHS™”, the system is engineered and built by KHS (Germany), a global supplier of filling and packaging solutions to the drinks industry, and commercialized by a wholly-owned KHS subsidiary, NMP Systems. The system, based on Xaar 1002 heads, Read more »

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