Posts tagged: Color

Next Up for Vendor Shows: Xeikon Café in Belgium

Bob Leahey
 Mar 8, 2017

At this time of year vendors and users of digital print technology have a spate of events that qualify as vendor-specific tradeshows, ones hosted or sponsored by individual equipment suppliers. Among the best known are two that just took place, namely Hunkeler Innovation Days (February 20-23 in Lucerne) and Dscoop (March 1-4 in Phoenix, Arizona, for HP users). A third event, coming soon, is a pure play in digitally printed packaging and well worth visiting—the Xeikon Café that will take place in Belgium on March 27-30.

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Canon targeting commercial print with the Océ ProStream

Ralf Schlozer
 Feb 21, 2017

Continuous feed colour inkjet has put its mark onto digital print for a number of years now, but it has been slow to escape the confines of transactional printing, despite some success in direct mail and book printing. While transaction print is set to decline, the much more attractive market would be moving into commercial print and converting portions of the immense offset print volume to digital. That is easier said than done however, with the demands for print quality and paper range being much higher in commercial print, compared to transaction print. Several devices have been launched to target this market, but success so far has been limited.

With its latest announcement on the 17th of February Canon plans to take advantage of this opportunity with a new product called Océ ProStream. The ProStream supports a print width of 540 mm, a maximum speed of 80 metres per minute, and a duty cycle of 35 million A4 pages per month. The printer is targeted to offer high print quality on a large range of substrates. Canon cites four major reasons why the ProStream should finally be able to gain a larger portion of the commercial print market:

– New 1,200 nozzle per inch Kyocera piezo drop-on-demand inkjet heads

– A new high-density polymer-based ink system – including ColorGrip primer

– A new, non-contact “flotation air” drying system

– A new usability concept supporting native PDF and PDF/VT Read more »

Lexmark is Crushing it in Color – Lexmark Largest Ever National Dealer Show

David Ramos
 Aug 26, 2016

Lexmark’s National Dealer Show, May 9th – 11th, in Fort Lauderdale, Florida absolutely DID NOT SUCK.  This was my first time attending a Lexmark event as an analyst and no offense to Lexington, Kentucky but did I ever luck out that my first Lexmark event was held in sunny Florida and bonus, just a few hours from home in lovely Orlando.  Winning!

I arrived early on the 9th and was greeted by this scene right outside my room, which I thought was a great way to kick things off because Lexmark Dealers owned the beach that week, absolutely owned it!

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Lexmark literally owned the Ft. Lauderdale Beach.

Mike Johnson, VP of North America Business Channels, kicked off Day 1 thanking the members of the press for their support, management for their support, dealers for their support…which I thought was a really nice touch to do in an in depth fashion, discuss how each of the mentioned groups uniquely contributes to Lexmark’s overall success.

I know the theme of the event was overwhelmingly about color and A4 potential for dealers.  But one of my key takeaways from the event overall was Read more »

Color Plus Personalization: Selling the Value of Inkjet

Barb Pellow
 Aug 1, 2016

In today’s market, making a good first impression is everything. With information overload at every turn, people will now only glance at a website, mailpiece, or video before deciding whether it’s worth their time. Marketers are seeking strategies to create better pieces with strong visual appeal that prompt the consumer to read further or take action. For many marketers, this means turning to color and personalization.

An Infographic from Kissmetrics on how color can affect conversions highlighted the psychological impact of color on the human brain. Key statistics are as follows:

  • 93% of people say that the visual dimension is the #1 influencing sense that affects their purchasing decision (over taste, smell, etc.).
  • Studies suggest that people make a subconscious judgment about a product within 90 seconds of initially viewing it. Up to 90% of this assessment is based on color alone.
  • Magazine readers recognize full-color ads 26% more often than black & white ads.

It is no wonder that today’s marketers are focused on adding more and more color to communications. According to InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies, over 80% of enterprises stated that full-color printing for promotional and transactional communications is important.

Figure 1: How important do you think it is to switch printed communications from black & white to full color?

SlidesforWTT0721

According to InfoTrends’ study entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth, the intelligent use of color in direct mail often generates improved response rates. Full-color images can capture a consumer’s attention with realistic depictions of advertised products. Color can also be used to personalize messages by matching pictures or text to items that the customer has purchased in the past. Furthermore, nearly 49% of consumers reported that seeing color on an envelope had a moderate or major effect on their likelihood of opening it.

The use of color in customer communications is not a new phenomenon. Historically, direct mailers and transactional communication service bureaus have digitally printed in black & white and relied on offset-printed shells to provide color design elements such as logos, highlighted text, and tints. Today, however, digital technologies can deliver near-offset quality and high speeds, all while meeting today’s marketing requirements for 100% variable content and envelope messaging.

For marketers, the inkjet value proposition transcends far beyond cost per print. It offers the ability to deliver color that gets noticed with a completely new approach to communications. Service providers must educate customers about how inkjet technology blends full color with individualized messaging to drive business growth. Print/marketing service providers must articulate how they can support enterprises in delivering communications efficiently and effectively.

The investment in inkjet is about delivering new levels of value to your customer base. Today’s print engines, finishing technologies, and workflow solutions have the flexibility to deliver on the age-old promise of one-to-one personalized messaging in full color. Marketing executives are seeking techniques to improve customer loyalty and grow their businesses with more engaging and dynamic communications. It’s time for service providers to have the right conversations with customers and help them get noticed!


For more information on InfoTrends’ 2016 State of the Market Study on Customer Engagement Technologies or InfoTrends’ Direct Marketing Production Printing & Value-Added Services study, please contact Keith LaVangie at (781)616-2132 or keith.lavangie@infotrends.com.

InfoTrends Forecasts Growth in A4 Color MFPs & Business Inkjet Shipments through 2020

Barbara Richards
 Jun 2, 2016

 InfoTrends forecasts continued growth of A4 color MFPs and high-end business inkjet placements through the 2020 forecast period in both North America and Western Europe regions. While the overall markets are mature, InfoTrends believes there are pockets of growth opportunity specifically within the A4 Color MF 45+ppm segments and Business Inkjet specifically page-wide technology moving forward.

The market will continue to shift from SF laser printers to multifunctional products and from monochrome to color engines. In 2015, SF printers represented 51% of all Laser unit shipments in North America, by 2020, InfoTrends forecasts SF printers will account for only 46% of total unit shipments. In Western Europe, SF Printers accounted for 51% of all laser placements in 2015 and is forecast to decline to 46% in 2020.

In North America Color Laser A4 MF placements in the 45-69ppm segment are forecasted to grow at a 16.6% CAGR (compound annual growth rate) while in Western Europe the growth rate is expected to be 4.1%.

Figure 1 : North America Color Office Laser 45-69ppm Forecast (2015-2020)

 45-69ppmForecastslideforBlog

 Business Ink Poised for Market Growth

Business Inkjet devices continue to boost the market for inkjet devices. Whilst consumer inkjet offers the highest unit placements, these have been declining year-over-year for a considerable time. There has been a shift, even by consumers, into the lower business serial inkjet segments thanks to higher value features such as WiFi, additional paper handling and high yield cartridges. InfoTrends forecasts steady growth within the high-end Business Inkjet segments (Segments 3 & 4), in both North America and Western Europe where opportunity exists for new technologies such as page-wide inkjet to offer alternatives to laser-based devices in terms of speed, acquisition and ink costs especially within the sub 20ppm laser segments. The most recent forecast shows an expected long term decline in placements of laser-based devices and an increase for business inkjet into incremental locations within these segments.

Figure 2: Placements of Business Inkjet vs. Laser in Western Europe

BusInkvsLaserWE

For a more in-depth view of the current forecasts for North America and/or Western Europe by placements, average street price and hardware revenue, broken out by speed segment, colour vs mono, SF vs MF and by country please visit our website at www.infotrends.com

 

KBA VariJET 106 & The Making of ‘The B1 drupa’

Bob Leahey
 May 25, 2016

KBA-Sheetfed Solutions, a division of German press manufacturer KBA, announced recently it will offer a B1 sheet fed inkjet press called KBA VariJET 106 for printing folding cartons. The new press will be built on the platform of KBA Rapida 106, a sheet fed offset press, and on an inkjet print engine and DFE by Xerox Impika. According to KBA, KBA VariJET 106 will print 4,500 sheets per hour in B1 size (750 x 1060mm/29.5 x 41.7 inches) and will be modular in nature, allowing custom configurations to include Read more »

Xeikon at drupa 2016: Another Must-See Exhibitor

Bob Leahey
 May 18, 2016

With drupa 2016 about to start, InfoTrends has written reports and blogs on key digital printing and finishing companies that will exhibit products for packaging and label converting there. With this report we will preview one more important drupa exhibitor, Xeikon.

A drupa-Sized Entrant Read more »

Xeikon with Trillium on the way to drupa 2016

Ralf Schlozer
 Mar 21, 2016

At drupa 2012 Xeikon made a splash by showcasing a new liquid toner technology under the Trillium brand name. Although it was quite apparent that Xeikon was banking the future of its digital imaging business on Trillium, it has not said much about the technology recently, and then the anticipated delivery to French direct mail printer TagG Informatique in 2015 was missed.

On March 17th 2016 Xeikon finally gave a detailed update on Trillium. The first product will be commercialised under the Trillium One name, as originally announced with a 60 meter per minute (200 fpm) speed, 1,200 dpi imaging resolution and 50 cm (20”) web width. Imaging speed is laid out for 120 m/min, so a future speed upgrade should be possible.

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Heidelberg on Fire – a digital force reawakens

Ralf Schlozer
 Mar 2, 2016

In the early 2000 years Heidelberg was a force in digital print to be reckoned with. The company led the market in direct imaging offset and was a major player in digital colour and BW production printing. However Heidelberg lost the appetite in digital and sold off the activities in toner printing to Kodak in 2004, while the DI business dwindled away.

From 2011 Heidelberg stepped up again and became active in several fields of digital printing. Not all were a resounding success – for example activities in label printing bought from CSAT in 2011 were sold off again in 2014. The Heidelberg-branded Ricoh reseller business fared better and according to Heidelberg about 1,000 units of the cut-sheet colour toner printers were sold so far. With the Gallus Labelfire 340 (former Gallus DCS 340 covered in an earlier blog) and the Omnifire 250 (former Jetmaster Dimension), both launched last year, the digital portfolio expanded rapidly. The latest addition is a B1 digital colour press for the industrial production of digital applications, the Primefire 106.

With so many digital activities under one roof Heidelberg decided to rebrand the portfolio of digital printing solutions under the “fire” moniker – which is a catchy name and surely going to be the source of many puns. The products in detail are:

  • Heidelberg Versafire CV/CP – The Ricoh reseller products, formerly sold as Linoprint CV/CP
  • Gallus Labelfire – Launched as Gallus DCS 340, as a sole product in that application area so far
  • Heidelberg Omnifire – Originally Jetmaster Dimension, now to become part of a range of solutions
  • Heidelberg Primefire 106 – Latest introduction, tops the portfolio as the first industrial cut-sheet inkjet product develop in cooperation with Fujifilm

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InPrint 2015 – demonstrating that print is much more than ink on paper

Ralf Schlozer
 Dec 21, 2015

November 2015 saw the second instalment of InPrint, the industrial print show and conference. A total of 3,400 visitors from 68 countries came to the Munich Trade Fair Centre. Compared to the previous event in Hannover, the numbers of exhibitors, attendees and foot print increased by a third.

InPrint focussed on three fields of application: functional, decorative and packaging printing. Unlike traditional printing shows, InPrint has a different attendee profile: Typical visitors to InPrint are companies such as system integrators, materials developers, and manufacturers interested in providing solutions for the industrial/decorative print market. But even if you do not intend on integrating a custom press, the show is a good opportunity to get informed on where printing technology is being used beyond document printing. Print service providers, who visit InPrint, have been able to expand their horizon while visiting vendor booths as well as attending the conference with its extensive program.

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