Posts tagged: Charlotte

When the CEO Visits a Customer Event

Jim Hamilton
 Jun 12, 2014

I’ve spoken at two recent graphic arts events where something unusual happened. Chief Executive Officers of billion-plus dollar companies were in attendance speaking to customers and prospects. This is not only unusual, it’s also very symbolic, and it underscores the importance of a kind of event that is happening more and more frequently: invitation-only customer/prospect events held at a company-owned or partner facility. Customers and prospects are flown in, wined & dined, shown the latest product updates, and given a strategy update by senior executives. And in case you were wondering, the marketing dollars spent at these events are very likely those that were saved by not participating at IPEX or other graphic arts trade shows.

At left, Xerox's Ursula Burns cuts the ribbon while Jeff Jacobson and Paul Morgavi look on; at right, Kodak's new CEO Jeff Clarke (in tie) with ImageMark's Walter Payne

  • Xerox’s Inkjet Summit “The first of the events I spoke at was a Xerox Inkjet Summit at the Impika headquarters in Aubagne, France (near Marseille). Read more »

Where Would You Rather Go for a Product Demo: A Corporate Demo Center or a Customer Site?

Jim Hamilton
 Oct 22, 2013

Kodak is leveraging Charlotte, NC-based ImageMark as a customer demonstration center

If you were looking to purchase a production digital printing device, a platesetter, or workflow software, where would you rather see it? I think it’s clear that if possible you’d like to see it in action at a customer site. At a customer site, you could see an actual implementation and ask real-world users all the questions you want about the product: Does it do all they say it can? What problems have you had? Is it upgradeable? Can it handle the types of jobs that I want to run on it? What are the service and consumable costs associated with this product? Of course this type of dialog is ideal, but how many sites would be willing to put up with this on a regular basis? Recently, I got a chance to see how this might work at an innovative print service provider called ImageMark Business Services in Gastonia, North Carolina (just outside Charlotte), which is embarking upon a partnership with Kodak.

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