Posts tagged: catalogs

Millennials Won’t Respond to Printed Catalogs and Direct Mail, Right? WRONG!

Eve Padula
 Jun 7, 2016

In a world where consumers are inundated by online requests and e-mail messages, printed communications really cut through the clutter and attract attention. Although some might think that tried-and-true marketing methods like direct mail and catalogs primarily appeal to Baby Boomers, InfoTrends’ research shows that even Millennials are responsive to these communications.

In late 2015, InfoTrends conducted a benchmark study entitled Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth. This effort included an in-depth survey to uncover what the future holds for marketers, consumers, and direct mail printers. The findings from this survey were broken down by age demographic, and respondents between the ages of 18 and 34 are considered Millennials for the purposes of this study. Read more »

Glossy Paper Makes All the Difference: The Kodak Prosper 5000XL at Fenske Media

Jim Hamilton
 Aug 3, 2011

Last week I traveled to Rapid City, South Dakota to visit Fenske Media, a data-driven solutions provider that installed a Kodak Prosper 5000XL last December. Fenske Media is using the Prosper 5000XL for a range of full color mail applications on glossy paper. Glossy paper is the key to expanding high-speed inkjet printing into new applications at offset quality levels. As Dave Fenske, Partner at Fenske Media, concisely puts it “Printing is entertainment, and entertainment equals shine.”

Fenske Media, Rapid City, South Dakota

Fenske Media, Rapid City, South Dakota

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Transaction Printers Are the Leading Adopters of High-Speed Continuous-Feed Process Color Digital

Jim Hamilton
 Aug 9, 2010

Who is buying high-speed continuous-feed process color printers? Early evidence indicates that it’s transaction printers. About 200 print engines in this class were placed around the world in 2009 but it hasn’t been entirely clear which environments have been most likely to buy them. It was my assumption that the quality and running cost capabilities of these devices made them attractive to transaction, direct mail, and some publication environments but I wondered whether that was really the case. I decided to look at the public announcements of companies that have placed such products to see what this said about market preferences. Read more »

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