Posts tagged: BRIC

New Opportunities for Imaging in Brazil, Russia, India, and China

Ed Lee
 May 18, 2011

As the developed regions of the world, like the United States and Western Europe, experience a maturing of the digital camera and photo printing markets, new sales opportunities will come from emerging markets, most of which are in early stages of market development. Among these emerging markets are Brazil, Russia, India, and China, also known as the BRIC countries. These countries are ripe for growth in digital photography and have common traits that will appeal to digital imaging vendors.

Low household penetration rates for digital cameras and large populations are a good combination for increased camera sales to first-time buyers; however, growth rates may be hindered to some degree by low penetration of personal computers and home Internet access, as well as low household incomes in these countries. Nevertheless, growth in these adjacent markets will help fuel the digital photography market.

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