Posts tagged: Brand Management

InfoTrends Updates the Ultimate Guide to Web-to-Print Solutions

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 Jan 8, 2013

When web-to-print first entered the market with the onset of eCommerce in the 1990s, it was defined as a commercial prepress process that bridges the gap between digital content online and commercial print production. In the most basic terms, web-to-print was used to assist in facilitating the process for Internet based job ordering, submission, tracking, and collaboration. Now a few decades later, web-to-print vendors have expanded upon their original offerings. Originally for the e-enablement of businesses processes, web-to-print now goes beyond, to assist in the creation and tracking of multi-channel marketing campaigns, maintaining brand consistency, and acting as a connector between other online services.

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